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Topic: Miracle Whip

Digital Video Ads That Make You Want to Click Format continues to get more interactive

Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and…

July 3, 2014, 12:57 PM EDT

Ad of the Day: Miracle Whip Couldn't Be Prouder in Gritty New Campaign These guys know what they like

After years of pleading its case, Miracle Whip unapologetically plants a flag in the ground in a new campaign from mcgarrybowen. Two TV ads breaking Monday feature rough-and-tumble dudes with long…

February 21, 2014, 1:06 PM EST

Vevo Scores With Unexpected Covers New series generates views, Miracle Whip sponsor

Here's the premise behind Vevo's new original series Unexpected Covers. Take a musical artist or group one end of the musical spectrum, like say Passion Pit, and have them perform…

July 18, 2013, 12:01 AM EDT

Miracle Whip Creates Celebrity Benefit Song About Not Hating Miracle Whip Lance Bass, Village People and Tiffany urge you to 'Open your mouth'

Miracle Whip is spreadable, and so is the Kraft brand's superlative, spot-on send-up of "We Are the World"-style social-benefit music videos, which is approaching 250,000 YouTube views in about two…

February 22, 2013, 8:52 AM EST

Miracle Whip Takes Its 'Cause' to Web Videos starring Tambor, Judd spoof PSAs

Kraft Foods’ Miracle Whip is shifting its “Keep an open mouth” campaign online with a series of deadpan videos from mcgarrybowen that mimic the look and feel of public service…

June 5, 2012, 5:35 PM EDT

Miracle Whip Unveils Storytelling Campaign Torch-wielding mob, literary references urge consumers to 'keep an open mouth'

You say you hate Miracle Whip, but have you tried it? That’s the core question behind mcgarrybowen Chicago’s new campaign for the Kraft sandwich spread. The effort, which launches this week,…

February 23, 2012, 12:02 AM EST

Who Will Save the Nuclear Family From the Evil Miracle Whip Ads? A plea from a concerned viewer

Do not laugh at the awful, society-shredding Miracle Whip ads. That's Beverly Willett's plea to America in a piece titled "Take a Stand Against Kraft's Thoughtless Contest" on the National…

August 16, 2011, 1:03 PM EDT

Get Your Marriage Off on the Wrong Foot With Miracle Whip

Miracle Whip, probably the least romantic substance ever conjured by man or beast, is nonetheless trying to gauge its effect on relationships with its "Not for Every Relationship" contest. The…

July 21, 2011, 12:37 PM EDT

Miracle Whip ads: Love them or hate them?

It's a renegade brand, see? It throws up video showing people trashing its product and takes out full-page ads admitting it's not for everyone. Except this new Miracle Whip campaign,…

February 24, 2011, 2:10 PM EST

Colbert withstands Miracle Whip ad assault

The war between Stephen Colbert and Miracle Whip reached new heights last night, with the sandwich spread debuting ads calling out Colbert by name, and the Colbert Report…

November 13, 2009, 11:02 AM EST

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