IAB-led study shows power of virtual wallet
By Christopher Heine on Apr. 11, 2013 - 9:00 AM EDT
The virtual wallet appears to be catching on fast. Fifty-eight percent of consumers now use their bank's mobile app while an additional 25 percent are aware that the technology is available,…
Can managing personal data, like managing personal finance, ever take off?
By Ki Mae Heussner on Oct. 10, 2011 - 6:41 AM EDT
Every marketer knows that consumer data can fetch a good price. But an emerging class of companies and services is offering tools that return to people control of their own…