Could you hold its gaze?
By Angela Natividad on Jul. 7, 2016 - 11:19 AM EDT
Perhaps unsurprisingly, six out of 10 Spaniards think mechanics are liars, according to the Spanish Organization of Consumers and Users (OCU). The country's economic crisis has only exacerbated that belief. Midas,…
New campaign is The Martin Agency's first work for the chain
By Andrew McMains on Oct. 2, 2013 - 11:58 AM EDT
Midas and The Martin Agency are putting their faith in a talking hand. A new campaign breaking tonight uses a disembodied golden hand with a face in its palm to represent…