Topic: Midas

Midas Subjects Its Own Mechanics to the Most Advanced Lie Detector Test in the World

Could you hold its gaze?

Perhaps unsurprisingly, six out of 10 Spaniards think mechanics are liars, according to the Spanish Organization of Consumers and Users (OCU). The country's economic crisis has only exacerbated that belief.  Midas,…

Watch Out Hamburger Helper, Midas Has a Talking Hand Now Too

New campaign is The Martin Agency's first work for the chain

Midas and The Martin Agency are putting their faith in a talking hand. A new campaign breaking tonight uses a disembodied golden hand with a face in its palm to represent…