Advertisement

Topic: Microsoft

Take a Deep Dive Into Microsoft's Vision of a Digitally Seamless and Collaborative Future

Dreams of tomorrow's workflow

Microsoft is back with the latest installment in its "Productivity Future Vision" series—and this time, it's drifting through the story of a marine biologist, Kat, and a corporate executive, Lola,…

How a CAA Agent's Living Room Became One of Today's Hottest Music Venues

Brian Loucks makes marketers and artists feel at home

On a crisp February evening in Los Angeles, at a sprawling home in Laurel Canyon, Annie Lennox launches into a passionate version of "The Nearness of You," a classic love…

Ad of the Day: Robert Downey Jr. Surprises a 7-Year-Old With a Bionic 'Iron Man' Arm

Great spot for Microsoft's Collective Project

There are good ways to use your megafame, and bad ways to use your megafame. Robert Downey Jr. has happened upon one of the best ways to use his—by drawing…

This Time Y&R Picks an Insider to Lead Business Development

Alex Hughes has been at the shop since 1994

Two and half years ago, when Young & Rubicam CEO David Sable named a global head of business development, he chose an outsider to get a fresh, unvarnished perspective on…

Apple Buys Up Twitter's Ad Space to Launch Its Watch and Fend Off Hijacking Rivals

CEO Tim Cook's team warms up to social media

Apple had Twitter blanketed today. There was basically no room for rivals to use the messaging service to hijack its big moment while unveiling the Apple Watch. The Twitter strategy…

Ad of the Day: Microsoft Urges Girls to Stick With Science on International Women's Day

Recruiting for 2027?

Add Microsoft to the list of companies touting support for young girls who like science and engineering. The tech giant celebrated International Women's Day on Sunday, and Women's History Month generally,…

HelloWorld CEO on Mobile’s Role in Loyalty Programs

How it builds consumer affinity for brands like Coke, Xbox

Specs Who Peter DeNunzio New gig CEO of HelloWorld Old gig General manager of cross-channel marketing group at Experian Marketing Services Age 56 You joined HelloWorld last fall from Experian. What's your mandate at the…

Microsoft's Valentine's Advice: Break Up With Siri and Start Seeing Cortana

Timely love notes from m:united

Ever since Microsoft introduced Cortana, its personal assistant for the Windows Phone, it's been slamming Siri for her vanity and uselessness. Now, for Valentine's Day, it's proposing that you give…

NewFronts Expands to 33 Presenters, but Microsoft Won't Be Among Them

Event's founding partner has moved away from original content

Due to demand for slots during the NewFronts, the Interactive Advertising Bureau has added a day to its schedule to accommodate a total of 33 presenters. The 2015 event will take…

Q&A: CAA Marketing’s Fred Levron Trades Paris for the Idea Factory That Is L.A.

'If I'm not scared about an idea, it might not be worth doing'

Specs Who Fred Levron New gig creative director, CAA Marketing Old gig executive director and creative director, Ogilvy & Mather, Paris. Age 36 You went from having a long title at Ogilvy to a very short…

Advertisement