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Topic: Microsoft

Microsoft Finds Its Latest Inspiration in This All-Deaf High School Football Team

What's in a playbook?

During this weekend's NFL playoffs on NBC, Microsoft debuted "Football, Teamwork and Technology," an ad featuring the Eagles, the California School for the Deaf's football team.  "We're a brotherhood, we're a…

How Austin-Based Agency Drumroll Found Its Beat

Exciting customer experiences help brands like Capital One

Specs Who Co-founders Kirk Drummond and Chris Mollo What Ad agency Where Austin, Texas For the past decade, Drumroll of Austin, Texas, has helped clients including Capital One, Microsoft and Sony create engaging campaigns…

How Inventors and Ad Agencies Are Starting to Shape the Internet of Things' Next Phase

Tinkering with the future

What can a hot tub that makes its own shopping list tell us about the future of the internet? To better understand how connected devices benefit from giving and receiving data,…

The Most Engaging Brand Content of 2016, Month by Month

29 social marketing moves that really worked

In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but…

Microsoft Seeks Unity This Holiday by Gathering Activists of All Stripes for an Art Project

The making of 'The Art of Harmony'

It's been a divisive year. In the interest of making unity a thing again, Microsoft just released "The Art of Harmony," an uplifting piece of work that features real people,…

Microsoft Is Challenging Slack With a Chat System Featuring an Army of 85 Bots

They will provide workers more assistance

Microsoft, as expected at its Office event today, pulled back the curtain on its Slack competitor, which is called Microsoft Teams. Since launching in 2009, Slack has become a popular,…

What Chatbots Are Teaching Us About the Future of Marketing

Closing the gap between man and machine

Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers. David Shing  Alex Fine But a good…

Voice Search Could Become Mainstream Within the Next 5 Years

Or so Bing's 'search evangelist' would have you believe

Even though people are pretty accustomed by now to talking into their smartphones, smart watches and other devices like Amazon Echos, voice search is still somewhat of a novelty. However,…

Google, Facebook, Amazon, IBM and Microsoft Team Up to Make Artificial Intelligence Less Scary

Digital giants to develop standards and best practices

The Partnership on Artificial Intelligence to Benefit People and Society was unveiled today by Google, Facebook, Amazon, IBM and Microsoft. Indeed, that's quite a name and quite a list of…

How to Fix the Problem When Big Data Fails in Digital Media Planning

Building a closed, symbiotic loop with creativity

Natural systems have a closed loop. Think about a tree: Its roots gather water and nutrients, enabling the tree to grow limbs and leaves that capture sunlight and provide shelter…

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