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Topic: Michael Jackson

Why Celebrities Want to Be in PepsiCo's Ads

A 'symbiotic relationship' with stars like Beckham, Beyoncé and Jordan

Exactly 50 years ago yesterday, the Frito-Lay snack brand (maker of Fritos, Cheetos and Ruffles) merged with Pepsi-Cola (the famous soda) to form PepsiCo. The merger was big news in 1965, but few predicted the corporate…

Elvis Lives! (Kind Of)

Latest star to be resurrected as a hologram in live shows, movies and ads

Elvis is back in the building, sort of. Authentic Brands Group, which manages Elvis’ estate, and digital production company Pulse Evolution will bring the King back to life as a…

Billboard Music Awards Stomp Good Wife, Amazing Race Finales

Award show averaged 10.5 million total viewers

The week got off to a good start for ABC. The network's Sunday broadcast of the Billboard Music Awards won out handily over season finales of The Good Wife and…

How the Perfume Business Lost Its Class

Ivanka Trump is no Audrey Hepburn

In the old days, celebrity perfumes were plush, rarified things—scent couture, if you will. The lucky fan might get a whiff of the magic scent, but the juice wasn’t for…

A Hard Day’s Night: Bieber Special Flops

NBC’s two-part tour doc draws just 3 million viewers

In a moment of hubris documented in his NBC special, Justin Bieber compared himself to the Beatles. And while the Canadian pop phenom certainly draws his share of screaming teenage…

CBS Scores Second Biggest Grammy Audience of All Time

39 million viewers tune in as industry honors Whitney, Adele

Whitney Houston may have cast a long shadow over the 54th Grammy Awards, but the music community’s response to the singer’s death helped generate huge ratings for CBS. According to preliminary…

Rebranding Duke

John Wayne's son promises a corral's worth of new themed merchandise

Prior to his death in 1979, John Wayne appeared in 150 films in which he played everything from a gun-slinging cowboy to a gun-slinging Marine storming Iwo Jima. And if…

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