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Topic: Michael Bay

How Doug Ellin Turned Entourage Into the New Paragon of Product Placement

A seamless collaboration of brands and bros

For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight. A few years ago, Ellin—creator of HBO's brilliant Hollywood send-up Entourage…

Syfy Is Making a Third Sharknado, and We've Already Written 5 Pitches for It

Sequel to The Second One

Syfy tells Adweek exclusively that it has green-lit a third movie in its increasingly silly Sharknado franchise before even airing the second one (official title: The Second One). The first flick…

A&E Shelves Those Who Kill

Network plans to re-launch Chloë Sevigny drama

After two weeks of soft ratings, A&E has taken the new Chloë Sevigny crime drama Those Who Kill out of commission. The network plans to re-launch the series at a later…

How to Market Marty, Leo and The Wolf of Wall Street

Paramount Pictures’ CMO Josh Greenstein explains

Marketing a movie is always work—especially when it’s about a wholly dishonorable Wall Street operator in the go-go ’80s. Josh Greenstein was up to the challenge. Since 2011, he has…

The Soup Sums Up Michael Bay's CES Meltdown

VideoWatch's Stupid Awesome video of the week

We didn't really have to search hard for this week's Stupid Awesome video of the week. Michael Bay's bizarre CES meltdown made things easy. Naturally, on YouTube there are already lots…

4K Is Great for Everybody Except the TV Networks

Also, poor Michael Bay gets stage fright

Most of it you'll just see in the video, but Michael Bay was not able to make it through the presentation he was supposed to be giving in Las Vegas…

Michael Bay Panics at Samsung CES Show

Director leaves stage after teleprompter fails

Hollywood director Michael Bay just freaked out at a Samsung presentation in Las Vegas. The Transformers director walked off stage after a teleprompter malfunction left him for a loss for…

A+E Sales Boss Mel Berning Takes on Broadcast Bullies

More unscripted to come

If you’re a big investor in TV inventory, Mel Berning would like a word about his broadcast competition. “They’re 10 percent off on supply,” said Berning, A+E Networks’ president of…

Hasbro Transforms

Between a strong video game franchise and growing success at The Hub, Hasbro's big screen missteps might not matter that much

For Hasbro, the last few years since Michael Bay’s first Transformers have been something of a slow-motion rebrand, in which the toy maker has decided to be an intellectual property…

Michael Bay Crashing the Super Bowl With Doritos

One winner will work on 'Transformers 4'

Michael Bay, unquestionably the greatest cinematic genius of all time, is teaming up with Doritos, which makes a damn fine chip, for the seventh annual installment of the brand's "Crash…

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