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ESPN Host Suspended Over Billboard Mocking LeBron Le Batard took aim at NBA star for leaving Miami Heat and rejoining Cleveland Cavaliers

ESPN Radio host Dan Le Batard was suspended for two days following a public jab at Cleveland Cavaliers forward LeBron James.  The sportswriter and radio host drew ire from his superiors after buying…

August 12, 2014, 4:59 PM EDT

LeBron James Give Sports Illustrated Its Best Day Ever Online Sees highest traffic

LeBron James' big decision turned into Sports Illustrated's biggest day online. The iconic sports magazine says James' story drew 6.1 million visitors Friday, the day the website broke the news…

July 14, 2014, 2:39 PM EDT

How Sports Illustrated Got the LeBron Scoop Managing editor Chris Stone reveals behind-the-scenes details

Around noon today, SportsIllustrated.com broke its biggest scoop to date: In a first-person essay, as told to SI senior writer Lee Jenkins, Miami Heat star LeBron James announced that he…

July 11, 2014, 5:51 PM EDT

LeBron's Brand Shifts to 'the Good Guy' and Cash Windfall Awaits Could mean $50 million to Cleveland franchise

In the first hour today after LeBron James revealed he was going back to play for the Cleveland Cavaliers, the development was mentioned on Twitter 1.44 million times, per Kontera.…

July 11, 2014, 3:45 PM EDT

The NBA's Instagram Team Doesn't Need LeBron to Score Pro basketball continues to slam dunk social video

The National Basketball Association has held a Dr. J-like grip on the No. 1 ranking in the weekly Adweek/Shareablee Instagram video charts since the pro league's playoffs got into full…

June 13, 2014, 6:00 AM EDT

Check Out the Top 10 Most-Shared Brands on Instagram Video 40% of the popular 15-second vids are marketing efforts

MTV, the National Basketball Association, the Peanuts cartoon, GoPro and the Miami Heat are the top brands on Instagram video when it comes to shares, per a study from Unruly Media. In…

October 23, 2013, 5:00 AM EDT

Brands Are Already Using Instagram Videos and Planning for More Stoked marketers quickly whip up 15-second ideas

Now that Facebook has officially trotted out a video feature for the increasingly popular Instagram—which was formerly limited to helping smartphone users act like stylistic photographers—social media creatives are licking…

June 20, 2013, 4:19 PM EDT

Chris Bosh Has a Media Plan Better than yours

Age 29 Accomplishments Power forward-center for the Miami Heat, currently the defending NBA champions (currently in the first round of the playoffs); eight-time NBA All-Star; gold medalist at the 2008 Summer…

April 25, 2013, 11:24 PM EDT

The Great Brand of China The Eastern power aims to become a formidable player in the U.S. marketplace

While China bashing took center stage during this presidential election, with both candidates blaming the Eastern power for U.S. economic woes, things are a little different on the consumer front.…

October 29, 2012, 12:04 AM EDT

Lakers Beat Heat...in Social Media Heat tops league in fan engagement

The Miami Heat can’t win anything. OK, the NBA Finals are far from over, with the Oklahoma City Thunder only leading the Heat one game to none, but the LeBrons…

June 13, 2012, 4:20 PM EDT

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