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Topic: Mercedes-benz

The Turtle Gets a Lift From a Very Fast Sports Car in Mercedes' Version of This Aesop's Fable The hare, like Bugs Bunny before him, comes up short

A new $100,000 sports car helps the tortoise beat the hare in Mercedes-Benz' Super Bowl ad, which the automaker posted on YouTube today. The ad, from Merkley + Partners in New…

January 26, 2015, 6:56 PM EST

BMW Will Promote Its Plug-In Car at the Super Bowl Three luxury automakers vie for best spot

The automotive crowd at the Super Bowl will be thinner than usual this year, but BMW will be back. Lead creative agency Kirshenbaum Bond Senecal + Partners is producing a 60-second…

January 15, 2015, 12:06 PM EST

Ad of the Day: Mercedes-Benz Just Made a Great Fashion Ad, and It's a Total Piss-Take Hilarious, gorgeous short film for Berlin Fashion Week

As a rule, fashion ads are beautifully vapid. And they just got the send-up they deserve. Next week is Mercedes-Benz Fashion Week in Berlin, and the event's title sponsor is out…

January 15, 2015, 7:09 AM EST

Here Are the Top TV Advertisers of 2014 Includes findings from 23 industries

Despite the growth in digital video this year, TV ads still very much strike a chord with consumers, according to Ace Metrix, which released its brands of the year finalists…

December 5, 2014, 12:54 PM EST

Selena Gomez Takes a Page Out of Taylor Swift's Instagram Songbook Lip-sync of other stars' tunes are becoming social video gold

Last week, Taylor Swift was the No. 1 celebrity on the Adweek/Shareablee Instagram branded video charts after she posted a clip of herself driving in a car while lip-syncing to…

November 19, 2014, 1:41 PM EST

10 Fascinating Digital Marketing Stats From the Week: Nov. 3-7 Mobile sales will hit $1.6 billion in just 3 days

Here are this week's 10 most interesting data points from the digital marketing world, including numbers that show how the space continues to grow as well as stats for holidays…

November 7, 2014, 1:19 PM EST

Here Are Forbes' 50 Most Influential CMOs of 2014 Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

November 7, 2014, 8:00 AM EST

Why GoPro's Instagram Strategy Should Catch Apple's Eye And 3 other findings from this week's social video rankings

The Adweek/Shareablee weekly chart for top branded Instagram videos is in—scroll down to see the full chart—and here are the top four things we learned from Oct. 27 through Nov.…

November 5, 2014, 3:08 PM EST

NBA Player Sleds Down From Great Wall of China on Instagram This is one way to win at social video

If you ever go to the Great Wall of China and enjoy either rollercoasters or bobsledding, the Sacramento Kings' Ryan Hollins has a pro travel tip: take the luge down…

October 23, 2014, 11:21 AM EDT

Inside Instagram’s Secret Barter Economy Influencers swap photos for helicopter rides and champagne

Instagram is quietly becoming a platform for an underground barter economy where posts are swapped for goods and services from high-end brands hoping to attract millennials and cashed-up consumers. Mercedes-Benz, Maserati…

October 21, 2014, 3:39 PM EDT

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