Topic: Mercedes-benz

5 Instagram Tips From Mercedes-Benz, Which Gets Superb Engagement on the Platform

It's about 'telling powerful stories'

Follow Mercedes-Benz on Instagram, and you'll soon learn two things: It posts several times a day across the brand's properties, and people eat it up. For instance, the carmaker's global account,…

What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices

Self-driving rides are just around the bend

Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad…

How Mercedes-Benz Is Using Facebook and Instagram's Direct Messaging to Play Secret Santa

A social 'ho, ho, ho'

If you think direct-messaging features on social channels are marketing wastelands, guess again. Mercedes-Benz told Adweek that it gets roughly 100 direct messages daily from customers and prospects on social channels…

Omnicom Media Group Scores More Work From Mercedes-Benz by Adding South Africa

Makes 4 markets into single region

Following a review, Omnicom Media Group has added Daimler's Mercedes-Benz in South Africa and held onto its business in Canada, Australia and New Zealand, where it was the incumbent. Mercedes-Benz has…

Can Cadillac Move Back Into the Luxury Lane?

CMO Uwe Ellinghaus makes a brand-new start of it in old New York

When Cadillac announced last fall that it was leaving Detroit for New York's SoHo district, critics groused that the 113-year-old nameplate was desperate for some hipster chic to rub off.…

Six Automakers' Super Bowl Ads Claim Spots On Top 10 Branded Video Chart

Nissan and Fiat speed past competition

Despite the smaller-than-usual showing of automakers at this year's Super Bowl, six brands continue to rack up post- Big Game YouTube views on this week's Adweek/VidIQ top branded video chart. Nissan's…

Top 10 Branded Videos: 5 Super Bowl Brands Got Major Pre-Game Buzz

Plenty of perks to pre-releasing ads

Five of this week's videos on the Adweek/VidIQ top branded video chart (which tracked video views between Jan. 25 and Feb. 1) are Super Bowl advertisers, showing the advantages of…

24 Hours in Advertising: Wednesday, Jan. 28, 2015

GoDaddy pulls Super Bowl ad, Pierce Brosnan bonds with Kia and Newcastle goes brand crazy

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: GoDaddy pulls its Super Bowl ad Less than 24 hours after releasing its…

Tortoise Gets a Lift From a Very Fast Sports Car in Mercedes' Version of This Aesop's Fable

The hare, like Bugs Bunny before him, comes up short

A new $100,000 sports car helps the tortoise beat the hare in Mercedes-Benz' Super Bowl ad, which the automaker posted on YouTube today. The ad, from Merkley + Partners in New…

BMW Will Promote Its Plug-In Car at the Super Bowl

Three luxury automakers vie for best spot

The automotive crowd at the Super Bowl will be thinner than usual this year, but BMW will be back. Lead creative agency Kirshenbaum Bond Senecal + Partners is producing a 60-second…