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Topic: Men's Journal

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Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads Rising Star requires top billing

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that…

July 7, 2014, 8:00 AM EDT

Time Inc. Has Signed Its First Client for Watercooler Live Big push into native

Time Inc. has signed its first client for Watercooler Live, its new native ad product that pours advertiser content, social commentary and Time Inc. editorial content into microsites and ad…

December 1, 2013, 9:58 PM EST

Rolling Stone Cuts Go Deep Four let go in recent bloodletting

The masthead at Wenner Media's Rolling Stone is getting shorter. In addition to executive editor Eric Bates and Mark Neschis, who handled PR for Rolling Stone and Wenner's other titles, Wenner…

January 24, 2013, 1:43 PM EST

Yahoo and Wenner Strike Content-Sharing Deal Us Weekly, Rolling Stone stories to appear on Yahoo

Wenner Media struck a deal with Yahoo that will lend some of Wenner’s name-brand power to the online news network by creating original entertainment content for both publishers’ sites. Beginning…

October 31, 2012, 10:43 AM EDT

'Bon Appétit' Gives Blessing to Fave Foods Condé Nast's epicurean title puts its stamp of approval on consumer goods

If you thought salt was salt, you’d be wrong. According to Bon Appétit, there is a brand of salt that rises above all others—and the magazine is going to reveal it,…

August 6, 2012, 6:24 AM EDT

'Men's Journal' Rolls Out Updated Website HTML5 site will be accessible across devices

Wenner Media is preparing to launch a new gear- and review-centric site for Men's Journal on May 21, a big step forward for the historically digital-adverse publisher. While the old MensJournal.com…

May 15, 2012, 5:42 PM EDT

'Men's Journal' to Relaunch Site with Product Focus Wenner Media site will emphasize gear, travel recommendations

After overhauling RollingStone.com in 2010, Wenner Media is turning its attention to another publication with a less-than-impressive Web presence: Men’s Journal, whose current site is more of an afterthought to…

February 1, 2012, 8:13 PM EST

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