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Topic: Medicine

Infographic: Which Allergy Meds Are Winning the Battle for Hearts, Minds and Noses?

Benadryl's the most favored of the bunch

Spring is here, and for store-bought allergy medications, now is the time to get noticed. Market research firm YouGov asked 4,500 U.S. adults each weekday, from January through mid-March, their feelings…

3 Ways to Be More Creative With Healthcare Advertising

With medical, social and digital breakthroughs, it doesn't have to be boring

Sewer inspector. Embalmer. Gastroenterologist. Tough jobs for sure. But try healthcare advertising for a week. Just try to be creative in an environment where important safety information takes up :35…

Rapper and Weed Lover Waka Flocka Flame Finds His Calling as a Throat Drop Spokesman

'Can't live without my Pine Brothers'

You know how Saturday Night Live commercial parodies have that certain feel to them? Overly sincere music plays as a testimonial begins, then the audience starts to laugh as they're…

The Most Uplifting Ad You'll See Today Is About a 15-Year-Old's Incredible Cancer Research

Intel tells Jack Andraka's story

Here's one from the warm-and-fuzzies school of advertising. Jack Andraka, barely a teenager, decided to develop an early-detection test for pancreatic cancer after his uncle died from the disease. [UPDATE: AdFreak…

Can You Hear the Tone Hidden in This 'Vision Test'?

Ad tricks viewers into seeing need for hearing test

Don't believe everything you see and hear in Draftfcb Toronto's deceptively clever TV and interactive poster campaign for Union Hearing Aid Centre. Known for its tricky advertising, the client's new…

Ads Create Optical Illusions to Highlight Hospital's Cramped Conditions

Clever set design helps build support for new facilities

Here’s a creative way to highlight an issue as mundane as cramped working conditions. Instead of using computer-generated special effects, agency Dare creates optical illusions through custom set design in…

Ad Urging Doctors to Work in Africa Is Audible Only Through a Stethoscope

Clever idea for good cause

Africa Health Placements and South African agency Boomtown collaborated on a neat multimedia idea to encourage foreign doctors to work in Africa, where medical professionals are kind of desperately needed.…

Ad of the Day: St. John Ambulance

A man survives cancer, then tragedy strikes, in BBH's shocking new spot

Few things build sympathy for a character quite like a battle with cancer. Such a battle encompasses three-quarters of this hard-hitting new PSA from BBH London for St. John Ambulance—beginning…

Toshiba's Human Guinea Pig Offends Real Test Subjects

Ad called irresponsible for portrayal of clinical trials

You don't often hear about the clinical research community raising a ruckus, but Toshiba's new ad seems to be getting the lab crowd in a lather. The spot, touting the…

Plastic Surgeon Holds Video Contest, Offers Free Nose Job to Winner

Trip to Miami, lodging and complimentary rhinoplasty!

Plastic surgeons aren't known for their innovating marketing. But then, Michael Salzhauer isn't your ordinary plastic surgeon. He's "Dr. Schnoz," the self-described "Nose King of Miami," and he's got an…

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