Medicine | Adweek Medicine | Adweek

Topic: Medicine

The Most Uplifting Ad You'll See Today Is About a 15-Year-Old's Incredible Cancer Research Intel tells Jack Andraka's story

Here's one from the warm-and-fuzzies school of advertising. Jack Andraka, barely a teenager, decided to develop an early-detection test for pancreatic cancer after his uncle died from the disease. [UPDATE: AdFreak…

October 1, 2013, 1:59 PM EDT

Can You Hear the Tone Hidden in This 'Vision Test'? Ad tricks viewers into seeing need for hearing test

Don't believe everything you see and hear in Draftfcb Toronto's deceptively clever TV and interactive poster campaign for Union Hearing Aid Centre. Known for its tricky advertising, the client's new…

May 10, 2013, 8:02 AM EDT

Ads Create Optical Illusions to Highlight Hospital's Cramped Conditions Clever set design helps build support for new facilities

Here’s a creative way to highlight an issue as mundane as cramped working conditions. Instead of using computer-generated special effects, agency Dare creates optical illusions through custom set design in…

February 22, 2013, 11:53 AM EST

Ad Urging Doctors to Work in Africa Is Audible Only Through a Stethoscope Clever idea for good cause

Africa Health Placements and South African agency Boomtown collaborated on a neat multimedia idea to encourage foreign doctors to work in Africa, where medical professionals are kind of desperately needed.…

February 15, 2013, 2:51 PM EST

Ad of the Day: St. John Ambulance A man survives cancer, then tragedy strikes, in BBH's shocking new spot

Few things build sympathy for a character quite like a battle with cancer. Such a battle encompasses three-quarters of this hard-hitting new PSA from BBH London for St. John Ambulance—beginning…

September 17, 2012, 10:58 AM EDT

Toshiba's Human Guinea Pig Offends Real Test Subjects Ad called irresponsible for portrayal of clinical trials

You don't often hear about the clinical research community raising a ruckus, but Toshiba's new ad seems to be getting the lab crowd in a lather. The spot, touting the…

June 29, 2012, 8:16 AM EDT

Plastic Surgeon Holds Video Contest, Offers Free Nose Job to Winner Trip to Miami, lodging and complimentary rhinoplasty!

Plastic surgeons aren't known for their innovating marketing. But then, Michael Salzhauer isn't your ordinary plastic surgeon. He's "Dr. Schnoz," the self-described "Nose King of Miami," and he's got an…

March 14, 2012, 11:28 AM EDT

Droga5 Creative Invents Adhesive Bandages That Save Lives Become a marrow donor with a drop of blood

Next time you cut your finger and need an adhesive bandage, you could save someone's life in the process. Not your own life, of course—unless that paper cut is particularly…

February 27, 2012, 4:34 PM EST

Swedish Hospital's Ad Seeks 'Hot' Nurses for the ER Oh, you should be qualified, too

Stockholm's South General Hospital is poking fun at the stereotype of sexy Swedish nurses with an ad campaign calling for "TV-series hot" applicants for a summer position in the hospital's…

February 22, 2012, 9:59 AM EST

Billboard for Akron Children's Hospital Deemed Ungodly 'OMG' headline doesn't fly

So, this is what passes for controversy in Ohio these days. After receiving complaints about disrespecting God—though none directly from the Creator—Akron Children's Hospital is removing from a busy shopping…

September 23, 2011, 9:27 AM EDT