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Topic: Mediacom

Meet the 12 Most Successful Media Agency Execs in Southern California

They're Adweek's inaugural L.A. Media Stars

Some things in Los Angeles always remain: palm trees, the Santa Ana winds, convertibles, In-N-Out Burger. But the country's second-largest media market has also witnessed its share of change, much…

What Makes a Great Media Plan? The Best in the Business Tell All

Behind the scenes at Adweek's Media Plan of the Year judging

For the first time in its long lifespan, Adweek's Media Plan of the Year competition selected its finalists—and Grand…

These Media Plans Represent Creativity at Its Finest, Regardless of Budget

Adweek reveals this year's award winners

The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group…

MediaCom Names Deutsch Veteran as Its New Chief Strategy Officer

Anush Prabhu was a 2015 Adweek Media All-Star

MediaCom has hired Anush Prabhu, a longtime veteran of the Deutsch organization, as its new managing partner and chief strategy officer in New York. In 2015, Prabhu appeared on both Adweek's…

How to Win a Cannes Media Lion in 2017: Insider Advice From a First-Time Juror

Bold ideas, simply executed

Even the most experienced Cannes Lions attendee doesn't really know what to expect when she or he is a judge for the first time. I'd heard the stories, of course:…

MediaCom Wins BRP, the Manufacturer of Ski-Doo Snowmobiles

Media business pegged around $50 million

MediaCom is the new North American planning and buying agency for BRP, the Quebec-based manufacturer of recreational products. The WPP shop was awarded the business after a review which included OMD,…

5 Secrets to Making a Winning Media Plan

MediaCom CEO Sasha Savic: Motivate consumers with value

I don't know about you, but as a kid, I didn't dream of becoming a media planner. I wanted to be a singer or a TV personality. Unfortunately, you must…

Volkswagen Picks PHD to Handle Its $3 Billion Global Media Account

Omnicom wins the year-long 'Mediapalooza' review

German auto giant Volkswagen picked Omnicom's PHD as its new global media agency of record, ending its relationship with WPP's MediaCom after nearly two decades. The news marks PHD's biggest…

MediaCom Promotes Jon Gittings to Run Strategy In Americas

He's directly contributed to $3 billion in new billings

MediaCom named Jon Gittings chief strategy officer for the Americas, a new role at the WPP media network. The promotion reflects Gittings' efforts in MediaCom's recent new business sweep, contributions that…

Diageo's Global Media Agency Review Comes Amid Greater Scrutiny of Costs

Marketing needs to better deliver on ROI

The world's largest spirits maker, Diageo, signaled a potential change in its agency lineup when it released fiscal first-half results earlier this year: Revealing a drop in operating profit, new…

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