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Topic: Mediacom

MediaCom Wins Big in Sony Global Media Review

Carat may be slipping off client roster amid buying and planning shuffle

MediaCom appears to be the big winner in Sony's global media review. Sources tell Adweek the agency has won all of the company's PlayStation business from Carat and OMD. In addition,…

Q&A: Why This Former Agency Exec Is Betting on Augmented Reality

MediaCom's Mark Fortner joins Blippar

American psychologist Barry Schwartz wrote about the "Paradox of Choice" in 2004, wherin he argued that the abudance of choices for consumers was leading to increased anxiety. One could argue…

U.S. Agency of the Year: BBDO Was 2015's Unstoppable Creative Juggernaut

Humility, hard work, stellar ads and joyous clients

We don't know what's going to happen, but we know it's going to be interesting." That quote from BBDO New York chief creative officer Greg Hahn embodies his agency's approach…

MediaCom Bolsters Digital With New Leadership, Including First 'Head of Knowledge'

It's been a busy year of taking on work won in 2014

Adweek's reigning U.S. media agency of the year, MediaCom, has made three senior additions to its domestic management team. Tamara Alesi and Andy Littlewood have been named managing partners. Alesi, who will…

We Brought Together the Major Players in the Ad Blocker War, and Here's What They Told Each Other

A candid discussion of digital's hottest topic

Apple's recent flipping of the switch to allow for ad-blocking apps has sent the digital publishing world into a full-blown crisis, as the number of consumers fed up with ads…

Facetime: Fall Fetes Featuring Award Winners and Heavy Hitters

Agnes Chapski, Brooke Shields, Robert Greenblatt, Jennifer Salke and more

Magazines celebrated their fall issues with star-studded cocktail parties; Adweek’s Media Plan of the Year presented by The Trade Desk brought out media’s heavy hitters, and NBCUniversal celebrated the Emmys…

The GSK-Novartis Deal Triggered This Global Media Pitch

PHD battles MediaCom for $900 million in spending

GlaxoSmithKline is conducting a global review of media planning and buying for its consumer healthcare brands, and it comes as no surprise, given the company's recent asset swap with Norvartis. In…

Monsters of Advertising: Recognize These 13 Horrible Beasts From Your Agency?

MediaCom preps for a frightful Cannes session

MediaCom is lurching, zombie-like, toward the Cannes Lions festival with a real horror show of a session planned for this Sunday. And it's bringing all kinds of monsters of the…

Adweek's Inaugural Power List Reflects Disruption in the Ad Industry

And just wait for the millennials to take charge

James Cooper Photo: Alfred Maskeroni Like every business Adweek covers, the notion of power, where it resides and how it's expressed, has been disrupted. Once closely held in a far country requiring white-shoe…

6 Generational Traits Millennials Can Work on to Stop Perception Problems

Old-timers provide feedback

Hardly a day goes by without a new missive on the apparently troubling task of teaching, managing or marketing to millennials. Our elders—including many on this week's Adweek Power List—are…

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