Topic: Media Buyers

The Spectacle of NewFronts Is Over. Now the Real Work Begins for Publishers

It's time to get serious about data, standards and research

The 2015 NewFronts are over. For the past two weeks in New York City, the momentum of digital video industry's growth was truly visible. Lines formed outside the city's largest theaters,…

C-3POh No! Broadcasters Agitate for Better Ratings Currency

Push to adopt C7 metric heats up as live ratings falter

Troubled by historically weak prime-time deliveries, broadcast executives have begun making a case for adopting a more expansive ratings currency, one that would wring more favorable results from time-shifting viewers. Speaking…

Weak Debut for Frosh Shows Dampens Q4 Scatter Chatter

Little urgency seen in the advertising marketplace

While the Nielsen ratings for the first two weeks of the new broadcast season likely left a few network executives scrambling to get their Xanax refilled, the advertising marketplace itself…

Catalyst S+F Brings Flash Sales to Ad Buying

Media consultancy launches 'Gilt Groupe for the media community'

Marketing consultancy Catalyst S+F has come up with a new way to connect media buyers with ad inventory—and for inspiration, it looked to consumer sales sites like Gilt Groupe. Catalyst partner…

Ad Agencies Register Concern on Economy

While not in panic mode, CEOs, national buyers closely monitor economy

On an "are-you-worried-about-the-economy" scale of 1 to 10 (10 being a repeat of the 2008 meltdown), agency chiefs are more worried than not that the glitchy economy will hurt their…