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Topic: Media Agency

After Pounding the Pavement for Hollywood Clients, This Agency Knows How to Get Things Done

Palisades Media Group perfects the art of the deadline

Specs Who (L. to r.) President, COO Laura Jean Bracken; national video svp Bill McOwen; audio, local video svp Erin Morgan; digital marketing evp Arthur Chan; and chairman, CEO Roger Schaffner What…

Mindshare Fills a Role That's Redefining the Agency

Rolf Olsen succeeds Bob Ivins as North American data chief

In his ongoing bid to redefine what a media agency can be, Mindshare North American CEO Colin Kinsella has recast in a significant role. Kinsela has named iProspect's Rolf Olsen to succeed Bob Ivins…

MediaVest Ends the Year With a Shot of Jack Daniels

Wins Brown-Forman's global media account

A year that began bitterly with the loss of Microsoft, is ending sweetly with some Jack Daniels, as MediaVest has landed global media responsibilities for Jack Daniels' parent company Brown-Forman,…

Mediabrands' Initiative Unit Is Shuffling Its Top Managers

Change in chief analytics and client roles

Mediabrands' Initiative unit is making top management changes, the first since Jim Elms became global CEO and Peter Mears became North American CEO last February. Bret Leece, chief analytics officer, U.S.,…

Why Media Agency Executives Should Act Like Movie Producers

OMD's Greg Castronuovo is inspired by Harvey Weinstein

The content revolution is changing the role of media agency executives as they move beyond planning and buying into overseeing the production and distribution of content. As a result, argues…

As the Definition of a Media Agency Changes, MEC Hires a Talent Chief

Marie-Claire Barker assumes a global role

The seismic shift inside media agencies toward data analysis and digital delivery has spurred MEC to name its first global chief talent officer, with the shop reaching into a creative…

Claudine Cheever Crosses Over to a Media Shop

Creative shop vet takes new role at MediaVest

Yet another creative agency leader has crossed over to a media shop. Claudine Cheever, who has spent her entire ad career at creative players like Ogilvy & Mather, Goodby, Silverstein &…

Husband-and-Wife Media Shop Seeks Outsized Results

SwellShark wins an Effie for Applegate campaign

Specs Who Mary Perhach, president, and Nick Pappas, CEO What Media agency Where New York office Three years ago, when former agency buyer and media sales executive Nick Pappas started SwellShark, he took inspiration…

Butler/Till Brings Brands Like State Farm to Local Markets

80-person agency also works for Bausch + Lomb

Specs Who (From left) Peter Infante, president; Sue Butler, co-CEO; Kimberly Jones, vp, client services; Tracy Till, co-CEO; Melissa Palmer, CFO, vp, finance and operations What Media agency Where Rochester, N.Y. An upstate New…

Publicis Groupe, Facebook Strike Deal Over Instagram and Video Ads [Updated]

Data also part of multi-year partnership

Facebook and Publicis Groupe announced a broad ad partnership today drawing another media agency closer to the social network. Facebook’s photo-sharing app Instagram also is part of the multi-year deal…

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