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Topic: Mcgarrybowen

FCB's Coughlin Moves to mcgarrybowen In charge of Chase business

Debra Coughlin, the former global CMO and New York general manager of Interpublic’s FCB, has retuned to her client roots in financial services and is now running JPMorgan Chase at…

July 2, 2014, 2:31 PM EDT

JPMorgan Chase Embraces Its New Digital Shop Publicis Groupe's Roar arose from last year's global pitch

It's still early stages for Roar, the new shop that Publicis Groupe created to handle JPMorgan Chase's global digital business, but so far a bank marketing leader likes what he…

June 26, 2014, 1:31 PM EDT

4 Shops Vie for P&G's Duracell Account Brand spent $50 million in media last year

Classically, Procter & Gamble is only looking at roster shops to find a new agency for its Duracell brand in the U.S. Sources identified the agencies as Anomaly, mcgarrybowen, Saatchi &…

June 3, 2014, 4:31 PM EDT

Maxwell House Drops Wieden + Kennedy in Portland Agency lays off 30 staffers

Kraft has shifted creative responsibilities on its Maxwell House brand, after less than a year at Wieden + Kennedy. The loss contributed to the agency's decision to layoff some 30 staffers…

May 21, 2014, 10:05 AM EDT

Mcgarrybowen Fills President's Role With Insider Tom Sewell shifts from account management ranks

Mcgarrybowen, after searching outside for an executive to lead its New York office, went for a longtime insider instead. Tom Sewell has worked at the agency since 2008, most recently as…

May 19, 2014, 5:18 PM EDT

Pitney Bowes Names DigitasLBi Its Digital Agency Part of the company’s push to change its agency relationships

Pitney Bowes' selection of DigitasLBi as the company’s digital agency represents just the beginning of the company’s effort to consolidate its agency relationships. Where it has worked with tens of agencies,…

April 22, 2014, 5:19 PM EDT

Ad of the Day: Miracle Whip Couldn't Be Prouder in Gritty New Campaign These guys know what they like

After years of pleading its case, Miracle Whip unapologetically plants a flag in the ground in a new campaign from mcgarrybowen. Two TV ads breaking Monday feature rough-and-tumble dudes with long…

February 21, 2014, 1:06 PM EST

Reebok Is Close to Naming a New Lead Agency Selection looms amid split with DDB

DDB is splitting with Reebok amid a review of the sneaker and apparel company’s global creative business. The review is in its late stages with a trio of contenders that sources…

February 11, 2014, 7:18 PM EST

BBDO Is Pitching Like Crazy in the Next 4 Weeks Chases big brands that collectively spend $415M in media

In the finals of four big reviews, BBDO has a shot at adding about $25 million to its revenue line if it runs the table—or getting burned out trying. The…

February 10, 2014, 10:10 PM EST

Ad of the Day: United Airlines Shows Its Team USA Pride 'Athletes Aboard' to debut during Opening Ceremony

Now that the Super Bowl ad bonanza is (finally) over, it’s time we all take a well-deserved break from obsessively tracking TV spots created for major sporting events. Just kidding!…

February 5, 2014, 1:17 PM EST

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