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Topic: Mcgarrybowen

'Shit Girls Say' Returns for One More Episode, and It's a Hair Commercial

Graydon Sheppard hams it up for Aussie

Those of you who've been pining for another episode of Shit Girls Say are in luck: Graydon Sheppard and Kyle Humphrey's amusing Web series, based on the popular Twitter account,…

Wieden + Kennedy Joins Verizon Agency Roster

Adds brand and strategy work from mcgarrybowen

Wieden & Kennedy is the newest agency to join Verizon's roster, after being given brand and strategy work for the telecommunications giant. The assignment had previously been handled by Verizon…

Truly Altruistic Ads Don't Just Raise Money, They Enrich the Culture

Stop do-gooding, start doing good

In the good ol' days before pesky digital came along, making content was a problem for the TV networks. Now, with social media and YouTube dominating our attention spans, it's…

Sad the Holidays Are Over? This Verizon Ad Has the Last Laugh of the Season

O Christmas tree, meet o garbage truck

For most of us—taste buds numb from eggnog, eyes bleary from festive lights—it's merciful that the holidays have ended. But the dude in this Verizon Wireless spot from mcgarrybowen just…

Here's Who Gets What in Kraft's Agency Consolidation

Big windfall for Burnett, which adds 7 brands

Kraft's reassignments post agency consolidation went beyond the brands that were exiting former shop like Wieden + Kennedy and Droga5. For example, Jell-O, a brand handled by one of the remaining…

Jim Parsons Gets to Be His Lovable, Geeky Self for Intel in His First Big Endorsement

Mcgarrybowen considered more than 60 celebs

Earlier this fall, Intel marketing execs were visiting their new agency, mcgarrybowen, when they noticed a copy of Adweek featuring The Big Bang Theory's Jim Parsons on the cover. That…

Are Ad Agencies the Next Target for Sears Holdings' Cost-Cutting?

The company reaches out to holding companies

Sears Holdings has contacted ad holding companies about handling all marketing communications for Sears and Kmart, sources said. Collectively, those brands spent $560 million in media last year—the majority of which…

There Are 4 Big Winners in Kraft's Agency Consolidation

Their gains come at the expense of 8 shops

Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops. Gone are Droga5, Wieden + Kennedy, The Martin…

James Franco Is Saved From Certain Death by a Quick-Thinking Droid Turbo

But don't try this at home

The new Droid Turbo is so fast that when James Franco falls off the roof at a party, he can use the Motorola phone to find the nearest safe landing,…

Mcgarrybowen New York Takes the Lead on Intel

Tech company spends $85 million in media annually

The New York office of Mcgarrybowen beat incumbent Venables, Bell & Partners to become the new lead agency for Intel. The technology giant spends about $85 million annually on ads. Intel launched…

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