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Topic: Mcgarrybowen

RE/MAX Taps Camp + King to Launch New Creative Strategy

Account had been at Leo Burnett

Camp + King, San Francisco, has landed lead creative duties for RE/MAX, winning the business from Leo Burnett after a review. Butler, Shine, Stern & Partners and mcgarrybowen were the other…

Mcgarrybowen Expands Into Singapore

Invests in local shop for sixth office

Mcgarrybowen is expanding into Singapore by acquiring a 20 percent stake in Mangham Gaxiola, a three-year-old independent started by two top ex-Ogilvy execs in the region. The shop, which will be…

Ad of the Day: Mcgarrybowen's New Triscuit Ads Will Have Foodies Licking Their Lips

How five food businesses weave the cracker into recipes

Mcgarrybowen Chicago's latest campaign for Triscuit, called "Makers of More," celebrates the brand's roots, and the simplicity of its recipe (wheat, oil and salt), by presenting the stories of five…

Where Are All the Cannes Lionesses?

Two female mcgarrybowen creatives celebrate their first Cannes win, and spark a movement

Last Wednesday night, I couldn't sleep. My partner Holly Fallows and I were up for our first award at Cannes. Two girls from the north of England were up for…

Mcgarrybowen Creates a Mobile Game That Can Defend the Earth Against Real Asteroids

Verizon project gets otherworldly intro at Cannes

CANNES, France—It's just advertising. It's not like we're trying to save the world. Tom Sewell, chief innovation officer at mcgarrybowen, remarked Friday here at the Cannes Lions festival on how many…

Mcgarrybowen's International CEO and Chicago President Heads to Land O'Lakes

Tim Scott succeeds Barry Wolfish as chief marketing officer

Mcgarrybowen's outgoing Chicago president and international CEO is heading to Land O'Lakes. Tim Scott will be chief marketing officer at the Minneapolis-St. Paul, Minn.-based company, succeeding Barry Wolfish, who takes over…

Ad of the Day: Honda Just Keeps Driving in This Hypnotic, Looping Ad That Never Ends

Mcgarrybowen's sequel to award-winning 'Illusions' spot

What better way for an automaker to communicate performance, longevity and a never-ending commitment to quality than with an ad that itself never ends? Honda and mcgarrybowen London have made just…

Mcgarrybowen N.Y. Hires a New President

Simon Pearce takes over, Tom Sewell gets a new post

BBDO executive Simon Pearce is the new president of mcgarrybowen New York. He will take over for Tom Sewell, who has been in that job since last May and will…

Y&R Chicago Gets a New Chief

John Fraser replaces Kary McIlwain as president

Young & Rubicam has reached into mcgarrybowen to find a new head for its Chicago office. John Fraser, chief operating officer at mcgarrybowen in Chicago, is replacing Kary McIlwain as president…

Wieden + Kennedy Joins Verizon Agency Roster

Adds brand and strategy work from mcgarrybowen

Wieden & Kennedy is the newest agency to join Verizon's roster, after being given brand and strategy work for the telecommunications giant. The assignment had previously been handled by Verizon…

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