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Topic: Mcgarrybowen

Y&R Chicago Gets a New Chief

John Fraser replaces Kary McIlwain as president

Young & Rubicam has reached into mcgarrybowen to find a new head for its Chicago office. John Fraser, chief operating officer at mcgarrybowen in Chicago, is replacing Kary McIlwain as president…

Wieden + Kennedy Joins Verizon Agency Roster

Adds brand and strategy work from mcgarrybowen

Wieden & Kennedy is the newest agency to join Verizon's roster, after being given brand and strategy work for the telecommunications giant. The assignment had previously been handled by Verizon…

Truly Altruistic Ads Don't Just Raise Money, They Enrich the Culture

Stop do-gooding, start doing good

In the good ol' days before pesky digital came along, making content was a problem for the TV networks. Now, with social media and YouTube dominating our attention spans, it's…

Here's Who Gets What in Kraft's Agency Consolidation

Big windfall for Burnett, which adds 7 brands

Kraft's reassignments post agency consolidation went beyond the brands that were exiting former shop like Wieden + Kennedy and Droga5. For example, Jell-O, a brand handled by one of the remaining…

Jim Parsons Gets to Be His Lovable, Geeky Self for Intel in His First Big Endorsement

Mcgarrybowen considered more than 60 celebs

Earlier this fall, Intel marketing execs were visiting their new agency, mcgarrybowen, when they noticed a copy of Adweek featuring The Big Bang Theory's Jim Parsons on the cover. That…

Are Ad Agencies the Next Target for Sears Holdings' Cost-Cutting?

The company reaches out to holding companies

Sears Holdings has contacted ad holding companies about handling all marketing communications for Sears and Kmart, sources said. Collectively, those brands spent $560 million in media last year—the majority of which…

There Are 4 Big Winners in Kraft's Agency Consolidation

Their gains come at the expense of 8 shops

Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops. Gone are Droga5, Wieden + Kennedy, The Martin…

Mcgarrybowen New York Takes the Lead on Intel

Tech company spends $85 million in media annually

The New York office of Mcgarrybowen beat incumbent Venables, Bell & Partners to become the new lead agency for Intel. The technology giant spends about $85 million annually on ads. Intel launched…

JWT N.Y. Hires Marta La Rock as Executive Planning Director

Formerly with mcgarrybowen

JWT New York has hired Marta La Rock as executive planning director to handle strategic planning on Royal Caribbean and lead cross-agency integration for JWT parent WPP. La Rock joins JWT…

Deutsch L.A. Lands Pizza Hut

Second agency shift in past year

Deutsch, Los Angeles, becomes Pizza Hut’s third lead creative agency in the past year, replacing mcgarrybowen Chicago which had inherited the Yum brand just last fall from The Martin Agency. Deutsch…

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