Advertisement

Topic: Mcgarrybowen

With Tourism Win, Mcgarrybowen Takes on the Job of Selling America to the World

Brand USA spends up to $30 million a year

Mcgarrybowen's continuing global expansion got a vote of confidence as the agency edged out larger networks to become the creative agency for Brand USA, America's first national marketing organization. Spending by…

Mcgarrybowen Announces New Leadership Team, Naming Simon Pearce U.S. CEO

Aims to prep agency for expansion

Mcgarrybowen today announced New York president Simon Pearce as its new U.S. CEO. The agency also named Chicago chief creative officer Ned Crowley as its new U.S. chief creative officer…

Mr. T Has No Pity for the Fools Who Don't Stay at Fairfield Inn and Suites

New campaign from mcgarrybowen domesticates the '80s star

Mr. T—or, as his friends know him, Lawrence Tureaud—has appeared in quite a few ads since Rocky III opened 35 years ago. Why? He can still move product and cause controversy. For…

Olive Garden Ends 30-Year Agency Relationship With Grey, Hires Mcgarrybowen

Since 1986, chain grew from 4 locations to 800+

With just four locations, Olive Garden barely even qualified as a chain of restaurants when it began working with Grey in 1986. Now, after growing to more than 800 locations,…

Former Agency Entrepreneur Matthew Bull Joins Mcgarrybowen as N.Y. Creative Chief

Office president expects 'new chapter of success'

A few months after closing his own agency, Matthew Bull is taking a job with mcgarrybowen as chief creative officer of the agency's New York office. Bull will begin next month…

To Compete in the Talent Wars, Brands 'Promote From Within'

And gear campaigns toward their own employees

Five years ago, BASF discovered it had an image problem—among its own people. Following a survey of 17,000 North American employees, the chemical manufacturer learned that many held surprisingly negative perceptions…

JCPenney Hires a New Agency to Help Grow the Brand With Middle-Income Shoppers

Mcgarrybowen already working on spring marketing

JCPenney, the once-dominant American retail chain that has taken steps to right itself after a series of missteps in recent years, has chosen a new creative agency to lead its…

Why Mentoring Is More Important Today Than Ever for the Well-Being of Agencies

Young professionals get chance to learn and grow

Three years ago, Emely Perez, then a senior at the New York City College of Technology, knew little about agency life and didn't necessarily plan to go into advertising as…

Ad of the Day: Honda Explores the Strange Art of Precision Walking in This HR-V Spot

Mcgarrybowen steps right up with another eye-catcher

In a beautiful display of step-by-step precision, Honda's latest TV ad for its new HR-V focuses on walking—not driving. The new 60-second spot, "Stepping," created by mcgarrybowen London for Honda Europe,…

RE/MAX Taps Camp + King to Launch New Creative Strategy

Account had been at Leo Burnett

Camp + King, San Francisco, has landed lead creative duties for RE/MAX, winning the business from Leo Burnett after a review. Butler, Shine, Stern & Partners and mcgarrybowen were the other…

Advertisement