McDonald's | Adweek McDonald's | Adweek
Advertisement

Topic: McDonald's

10 Brands That Changed the World They don’t merely influence our spending habits, they determine who we are

From fast food to fast fashion, a glass telephone to plastic money, some brands don't merely influence our spending habits—they determine who we are. All are household names, not just…

November 17, 2013, 9:53 PM EST

Where 12 Huge Brands' Display Ads Are Dominating the Site [Updated] Data on GM, McDonald's, Amazon, Pepsi and more

AdClarity scanned the entire Internet during the last six months to find out where General Motors, McDonald's, Amazon, Best Buy, Wells Fargo and seven other brands were getting the biggest…

November 13, 2013, 1:36 PM EST

Check Out the Top 10 Brands on Tumblr Disney and Facebook generate lots of buzz

Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a…

October 29, 2013, 9:53 AM EDT

McDonald's Won't Be Lovin' This NYC Sidewalk Art Piece by Banksy Shoe shine hits chain's locations

Anti-Ronald McDonald art has a long, proud, often vomitous history. Banksy adds to that tradition today, unveiling a menacing Ronald having his giant shoes shined as part of his "Better…

October 16, 2013, 11:55 AM EDT

Check Out the Top 100 Beloved Brands Yahoo, Google, Sony rate high. Guess who's No. 1

Walt Disney, Yahoo, Google, Sony and Nestlé, in that order, are the most-loved companies in the world, according to an extensive study by APCO Worldwide. Rounding out the top 10,…

October 10, 2013, 6:00 AM EDT

Apple Ousts Coca-Cola as Top Brand in Historic Shift Soda slides to 3rd, per Interbrand, after 13 years on top

Apple has ousted Coca-Cola as the world's most valuable brand, per Interbrand, as the soda giant dramatically fell from first to third place and Google landed in the second slot. It…

September 30, 2013, 11:17 AM EDT

McDonald's Narrative Runs Across Facebook, Twitter, Instagram, YouTube #MightyWings effort is a first for the brand

McDonald's has been a leader in terms of major brands testing social media in the last few years. Therefore, it was initially surprising to learn that its fun-oriented Who's Got…

September 20, 2013, 5:09 PM EDT

McDonald's Remakes Classic Jordan-Bird Ad, This Time on the Football Field Can Flacco and Kaepernick measure up?

McDonald's and Burrell Communications update a classic Super Bowl spot from 1993, pitting Joe Flacco of the Baltimore Ravens and Colin Kaepernick of the San Francisco 49ers, the opposing quarterbacks…

September 16, 2013, 9:21 AM EDT

A Communications Strategist Discusses the Overlap of Politics and Branding Kevin Hauswirth’s lessons learned in social media

Specs Who Kevin Hauswirth Age 29 New gig Senior strategist, Purple Strategies Old gig Chicago’s first director of social media What’s it been like to move to the private sector after working with Mayor…

September 15, 2013, 8:19 PM EDT

Phoenix Marketing Combines Traditional Ads With Digital Data McDonald's helped develop 'Research Reborn'

Phoenix Marketing International, a 14-year-old market research firm, is launching a platform that it believes puts traditional advertising data at the fingertips of brands in the same way they have…

September 10, 2013, 11:45 AM EDT

Advertisement