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Topic: McDonald's

McDonald's Finally Selling Bottles of Big Mac Secret Sauce, but They're Going for $18,000

Worth it for some?

For a company no one actually likes, people sure are interested in McDonald's food. This interest often takes shape as vulgar curiosity and conjecture about specific menu items. I still…

Which Brands Proved Their Social Skills on Twitter During Last Night's Super Bowl?

Quick reactions and pre-packaged content defined the discussion

Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments. But that's not…

McDonald's Was Lovin' Everyone Else's Super Bowl Ads on Twitter

Brand follows through on ad's positive message

During tonight's Super Bowl, Nationwide, Fiat, Chevy Colorado, Snickers, Turbo Tax, Esurance, Skittles and other brands have trended nationally on Twitter, thanks to either in-game commercials or pregame activity that…

McDonald's Unveils Endearing Super Bowl Ad, and Finally Reveals Its Mystery Currency

New way to pay

With no shortage of new advertising coming from McDonald's (for better or worse), it can't come as much of a surprise that it's joined the Super Bowl lineup, too. Following a…

Oh, Snap! Burger King Tweets a Little Snark About Outgoing McDonald's CEO

It's unusual to see references to executives in rivals' social streams

One day after McDonald's revealed that CEO Don Thompson was stepping down after a bad year for the fast-food chain, its chief competitor went there. We always welcome everyone. pic.twitter.com/KTmwCARsky — Burger…

Marketers Dish on Which Brands Are Truly Killing It in Mobile

Intuit, McDonald's, UPS get shout-outs

Depsite the fact that mobile keeps chipping away at digital ad budgets, zeroing in on a few stellar examples of brands that are nailing smartphone and tablet-based marketing can be…

Only 46% of Super Bowl Advertisers Will Score Consumer Engagement

Pepsi, Dove Men and GoDaddy poised to win

Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement…

Snapchat Is Asking Brands for $750,000 to Advertise and Won't Budge

Some brands balk at paying top dollar for one day of disappearing ads

Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that's too expensive for the…

McDonald's Brand Sentiment Drops With 'Signs' Campaign, but Not by Much

Social chatter was sizable and relatively neutral

Brands were surprisingly quiet during last night's Golden Globes on social media, except for McDonald's with a new TV campaign dubbed "Signs." The ads from Leo Burnett also ran during yesterday's…

Was McDonald's 'Signs' Ad on the Golden Globes Inspiring or Abominable?

Not everyone was lovin' it, to put it mildly

McDonald's really wants people to think it cares about community. But go figure, not everyone is convinced. The brand's new ad from Leo Burnett, which aired Sunday during NFL games and…

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