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Topic: McDonald's

NBC Buys Big Twitter Ad for USA-Canada Hockey Webcast, but Why Is It Stopping There? #FAILs to purchase Promoted Tweets

NBC probably made a wise choice in buying Twitter's prominently featured Promoted Trend ad to alert folks about the USA vs. Canada hockey match today. Computer-tethered people tend to lose…

February 21, 2014, 12:24 PM EST

Big Mac Turns Your Brain Into a Drooling Pile of Oblivious Mush in British Ad Stunt McDonald's plays mind games

McDonald's puts our minds to the test in this British campaign from Razorfish that features prankvertising and an online quiz. The premise is that people can't concentrate on anything else when…

February 18, 2014, 9:06 AM EST

McDonald's Sweden Taunts Norway With Big Mac Billboard at the Border Quite the price gap

Here's a fun neighbor-shaming McDonald's billboard from DDB Stockholm. Sitting right at the border between Sweden and Norway, the billboard displays comparative pricing for Big Macs in the two nations—egging on…

February 10, 2014, 10:02 AM EST

OMD Has Been Selected the Global Media Agency of the Year [Updated] Revenue growth of $225 million in 2013

Steady are the hands that guide OMD. It’s a Monday afternoon in early January, and a handful of the media agency’s top executives are gathered at its headquarters near Wall Street to…

February 9, 2014, 9:07 PM EST

For Better or Worse, Here's How McNuggets Are Made Pink slime? No. Beige mash with skin? Yep!

Remember pink slime? McDonald's Canada continues its crusade for McFood transparency with a new video aimed at proving Chicken McNuggets are not made from the pastel meat goop seen in…

February 6, 2014, 9:41 AM EST

DDB Chicago Fills Its Top Creative Slot John Maxham comes from Cole & Weber United in Seattle

DDB, three weeks after filling its top creative role on McDonald's in the U.S., has found a new chief creative officer for its Chicago office. John Maxham, who most recently was…

January 27, 2014, 5:23 PM EST

Ex-Minnesota Vikings Punter Chris Kluwe Is Hoping for Some Boycotts in Sochi Will sponsors step up?

Chris Kluwe, former punter for the Minnesota Vikings, argues that American consumers and sports fans worldwide should boycott corporate sponsors of the upcoming Olympics because of Russian anti-LGBT laws. Kluwe…

January 26, 2014, 8:55 PM EST

Tony Malcolm Is DDB's New Creative Chief on McDonald's Shifts from Leo Burnett London, where he also worked on the brand

DDB has filled the top creative role on its McDonald's business in the U.S. with Tony Malcolm, a creative director who's well known within the fast-food giant. That's because Malcolm has…

January 7, 2014, 6:00 AM EST

McDonald's 'HealthyGate' Surprisingly Doesn't Inspire Much Snarky Fun on Twitter Subway and Domino's make tepid plays, but healthier fast-food brands aren't biting

One would think the revelation that McDonald's had been advising its employees to avoid many of the items the quick-serve chain offers would inspire purveyors of healthier foods to jump…

December 27, 2013, 2:37 PM EST

Here Are the New American Stereotypes, According to French Ads for McDonald's Hockey, bullying and Baywatch

This series of French McDonald's ads for three new sandwiches proves that, for better or worse, European stereotypes of Americans have changed a bit over the years. Instead of being…

December 20, 2013, 12:49 PM EST

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