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Topic: McDonald's

Food Porn Campaign Gives Applebee's a Social Lift

User-generated content was also a win for McDonald’s Arabia

User-generated content has already been embraced by social and mobile marketers as a go-to means for producing creative that’s fast and free. Now, exclusive data from Applebee’s latest Instagram campaign…

Consumers Trade Recyclables for Burgers at McDonald's in Sweden

Campaign from DDB Stockholm targets young Swedes

How do you get young people to care about recycling? Free burgers couldn't hurt. DDB Stockholm and McDonald's collaborated on a campaign in Sweden which allows customers to pay for hamburgers,…

McDonald’s Goes Mobile to Tie Brand to NFL Tailgating

Tailgating contest highlights the brand's '14 sponsorship

A range of exclusive Web video offerings, online contests and video game cross-promotions mark the second year of McDonald’s partnership with the National Football League. The three-pronged campaign based on…

Burger King's Canada Move Really Ticks Off Twitter Users

Tax debate sinks brand favorability

So Burger King might be heading to Canada to catch a tax break, eh? That's not sitting well with Twitter users, per new data from SponsorHub. The fast-food brand—fresh off a…

McDonald's Not So Golden With Millennials

Fast-casual rivals like Chipotle capture foothold with younger diners

McDonald’s knows it has an image problem, especially with millennials. But a new study for The Wall Street Journal confirms what the nation’s top burger slinger suspected: Millennials are increasingly…

Taco Bell Quietly Debuts Dollar Cravings Menu

Some prices actually went up a bit in the process

With very little fanfare, Taco Bell went national this week with the 11-item, everything's-a-dollar menu that it had been testing in select locations for almost a year. The move marks…

Burger King Is Getting 380 Tweets Every Minute for Chicken Fries

Underscores how 'bring back' strategy is all about social

If you've ever wondered why Burger King, McDonald's and KFC consistently "bring back" shelved menu items (respectively, Chicken Fries, McRib/Shamrock Shake, the Double Down "sandwich") for a limited time, the…

Experts: McDonald’s Needs Better Grip on Millennials Before Moving Social Strategy Forward

Social feedback shows marketing disconnect

When it comes to brands charged with spearheading a social media strategy, McDonald’s brand managers have it rough. The burger slinger routinely gets beat up on social media with negative…

McDonald’s Gets Super-Sized Backlash With Instagram Ads

People aren’t loving it

Just as marketers expect for Instagram to open its advertising platform to the masses soon, a new McDonald’s promo underscores the challenges that marketers may have in nailing ads on…

This Shop Turns Sunday Circulars Into Hyperlocal Mobile Ads

Crisp Media does it for the likes of Walmart and McDonald’s

Specs Who (From left) Xavier Facon, chief technical officer and founder; Tom Jones, chief revenue officer; Stacey Hafers, chief financial officer; and Jason Young, chief executive officer What Mobile ad-tech provider Where New…

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