Topic: Mccann Erickson

Cigna Unveils First Work From McCann

The ads are tagged, 'Together, all the way'

Cigna today unveiled its first work from McCann Erickson, a rebranding campaign that's tagged, “Together, all the way.” The push includes 30- and 60-second ads for cable TV, a wellness website…

Choice Hotels Picks New Agencies

McCann, MRM//McCann inherit the business from Doner

Choice Hotels has selected the New York office of McCann Erickson as the brand's new lead creative agency and sister shop MRM//McCann for digital and customer relationship marketing efforts. Media spending…

New York Lottery Cuts to Finalists

DDB has been lead creative agency since 2001

The New York Lottery has narrowed the field in the review of its creative and media accounts, with three finalists competing for each assignment. The creative contenders are McCann Erickson, FCB…

Colleagues Recall Marcio Moreira's Joy of Life

Former McCann Worldgroup chairman dies at 66

Former colleagues of longtime McCann Erickson leader Marcio Moreira remembered him today as a loyal and sensitive creative force who brought an international joie de vivre to the U.S.-based global…

McCann Australia's John Mescall Becomes Global ECD

A creative leader behind 'Dumb Ways to Die'

McCann Erickson has promoted John Mescall, executive creative director of McCann Australia, to global ecd. In his new role, the Melbourne-based Mescall will move to New York. He joins recently hired…

Ashley Furniture Taps McCann as Creative Lead

Compass Point Media will plan media

Ashley Furniture HomeStore has selected McCann Erickson as the chain’s new lead strategic, creative and social agency, the company confirmed. The Interpublic Group agency pitched the account with corporate sibling Compass…

McCann Erickson Is Cigna's New Lead Creative Agency

OMD wins the HMO's media business

Cigna has found a new lead creative agency. Succeeding Hill Holliday on the assignment is Interpublic Group's McCann Erickson in New York, according to sources. Cigna's U.S. media spending hovers around…

OgilvyWest CDs Dawson-Hollis and Wright Move to McCann

Working with former CP+B boss Reilly

James Dawson-Hollis and Bill Wright are working again with their former Crispin Porter+ Bogusky boss Rob Reilly. The two co-creative chiefs of OgilvyWest in Los Angeles are moving to New York…

Nestlé Begins Corporate Image Search as Digital Review Continues

Latest moves follow media, public relations searches

Review-happy Nestlé is looking for an agency to launch a new corporate image effort, even as it seeks to shrink its digital agency roster. The corporate image assignment is for the…

Sunseeker London Yachts Assigns Its Digital Business

TBWA\Chiat\Day lands the account after a review

Another luxury travel brand has hired an agency to lead global digital marketing. TBWA\Chiat\Day in New York will create digital ads and redesign the websites for Sunseeker London yachts and its…