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Topic: Mccann Erickson

Search for New Draftfcb Boss Takes Hard Road An outsider may be the best bet for realizing the potential of the merger

Draftfcb’s search for a new global CEO has only gotten harder. Since parent company Interpublic Group began seeking candidates late last year, the agency has lost its grip on key brands…

February 12, 2013, 6:15 AM EST

Fast Chat: Joyce King Thomas on Her Return to McCann Worldgroup Why the former N.Y. CCO left retirement

Next month Joyce King Thomas returns to McCann Worldgroup as president of a new unit called McCann ExtraBoldCondensed, an agency created specifically for MasterCard, one of Worldgroup’s largest global clients.…

December 27, 2012, 7:03 AM EST

King Thomas' Worldgroup Return Has a Familiar Ring to It Another McCann veteran takes prominent role

That didn’t take long.  It has been just a month since McCann Worldgroup’s new CEO Harris Diamond replaced Nick Brien and Joyce King Thomas, McCann Erickson’s former New York creative chief,…

December 18, 2012, 2:45 PM EST

Kohl's Confirms Media Agency Review Universal McCann is incumbent

As if the holiday season isn’t hectic enough for the marketing department at Kohl’s, the company confirmed it has launched a review of its media account. Universal McCann is the…

November 28, 2012, 8:13 PM EST

McCann Erickson Wins Fast Food Account Joe's Crab Shack added to roster

McCann Erickson is back in the fast food business: The Interpublic agency, which previously worked for Applebee’s, won Joe’s Crab Shack after a review. The search, which was conducted by…

November 27, 2012, 12:53 PM EST

Contender Drops Out of HSBC's Global Review Exit leaves 4 creative shops in the chase

McCann Erickson is out of HSBC’s global marketing services review, according to sources. McCann was among a handful of global agencies that emerged as creative contenders in the review, which encompasses…

November 19, 2012, 7:41 PM EST

Contenders Emerge in Global HSBC Review Lineup is a who's who among global networks

HSBC executives this week are briefing creative contenders in the bank's global marketing services review. The bank, which spends an estimated $400 million in media globally each year, is reviewing all…

November 13, 2012, 12:04 PM EST

Costs Driving Creative Reviews Marketers say they’re increasingly focused on efficiencies but deny creativity is taking a hit, poll shows

As if there weren’t enough Orwellian examples of creative advertising reviews sans creative, along comes the global HSBC contest and a new poll that finds marketers increasingly are focusing on…

October 29, 2012, 12:00 AM EDT

Artisanal Advertising To forge emotional connections with consumers, tech brands go for handcrafted effects

In a nondescript laboratory, a stodgy scientist in a white coat fills a beaker with orange liquid. At the same time, a second beaker sitting untouched on a lab table…

October 9, 2012, 6:14 AM EDT

Portrait: Eleven A creative boutique that's turning up the volume for clients like Apple, Virgin America

Specs Who Mike McKay, chief creative officer (l.); Courtney Buechert, chief executive officer What Design, digital and advertising agency Where San Francisco offices The agency started with 11 staffers in 1999, but CEO Courtney…

October 3, 2012, 6:22 AM EDT

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