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Topic: Mccann Erickson

Portrait: Eleven A creative boutique that's turning up the volume for clients like Apple, Virgin America

Specs Who Mike McKay, chief creative officer (l.); Courtney Buechert, chief executive officer What Design, digital and advertising agency Where San Francisco offices The agency started with 11 staffers in 1999, but CEO Courtney…

October 3, 2012, 6:22 AM EDT

What If a Brand Could Lead America? Advertising Week panel mulls hypothetical question

If you could pick a brand to lead the country, which one would it be? This hypothetical question was part of an online poll about politics that a unit of McCann…

October 2, 2012, 6:20 PM EDT

Top 10 Commercials of the Week: Aug. 31- Sept. 7 These spots traveled to the future, hopped in a box and demonstrated proper condom use

This week, a tablet computer came to life, a douchey date on a boat got soaked, and a pup with a taste for car keys learned a lesson.  Many of the…

September 7, 2012, 8:49 AM EDT

Ad of the Day: Sony Xperia Giant frames embody the tablet's immersive experience in McCann's new single-take spot

We've written before about how technology marketers like to use conspicuously analog props in their advertising, to give the virtual experiences they're selling more of a tangible reality. Google is…

August 31, 2012, 11:12 AM EDT

Fast Chat: Arnold's Andrew Benett on LePlae Hire Agency growth triggers new global role

Robert LePlae, a former regional leader at McCann Erickson and TBWA, is joining Arnold in the new position of global president, starting Sept. 15. The 51-year-old LePlae will be based…

August 6, 2012, 3:48 PM EDT

Ikea's 2013 Catalog Will Spring to Life Through New App McCann crafts new experience for famed tome

Here's a cool teaser—Google-like in its folksy way of promoting a high-tech initiative—from McCann in New York promoting Ikea's upcoming print catalog and related iPhone/iPad app. (The narrator sounds like…

July 24, 2012, 11:18 AM EDT

Ogilvy Wins Nascar's Big Shop Battle Shop's first work will break in early '13

In Nascar's battle of the big boys, Ogilvy & Mather came out on top. The other contenders for Nascar's advertising account were Leo Burnett, McCann Erickson and Young & Rubicam. Y&R, however,…

July 19, 2012, 11:28 AM EDT

Ad of the Day: Ikea McCann imagines a world without textiles in a teaser for the forthcoming catalog

Maybe it took the right kind of client to get the juices flowing from the younger creative ranks at McCann in New York, whose output has been conspicuously low profile…

July 13, 2012, 12:28 PM EDT

Facebook Reaches Out to Creatives Follows Google in launching agency education platform

Facebook has announced the formation of a Creative Council, a 14-member body tasked with providing the company with a forum to discuss ad product ideas and agency concerns. Naturally, the…

June 19, 2012, 12:19 PM EDT

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