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Topic: M&c Saatchi

360i's New CCO Says the Best Marketers Are Those Who Find 'the Hidden Obvious' But the first challenge is finding enough hours in the day

  Photo: Alfred Maskeroni Specs Who Pierre Lipton New gig North American CCO, 360i Old gig New York CCO, M&C Saatchi Age 42 Twitter @pierrelipton Who is furthest along in the race among traditional, digital and media shops to…

December 15, 2014, 12:07 PM EST

After Sputtering in New York, M&C Saatchi Shifts Strategy and Invests in Another Agency Takes a 33% stake in SS+K

In taking a one-third stake in SS+K, M&C Saatchi is abandoning efforts to establish its own presence in advertising's biggest city. M&C has tried to start up in New York not once but twice.…

November 18, 2014, 8:03 AM EST

7 Agencies Chase Infiniti's Global Account Annual media spending totals $450 million

Infiniti Motor Co. will meet with more than a half-dozen agencies before selecting a handful of finalists to pitch its global creative account. The meetings are taking place this week, with…

June 26, 2014, 4:58 PM EDT

Matt Eastwood Becomes Global Creative Chief at JWT Leaves New York role at DDB

For the first time since 2009, JWT will have a global creative chief. Matt Eastwood, chief creative officer of the New York office of DDB, has become worldwide CCO at JWT.…

June 3, 2014, 10:20 AM EDT

Facebook, Twitter and YouTube Have Different Mobile Ad Strengths Notable marketers riff at a roundtable event

A quartet of panelists speaking about audience targeting at the Mobile Media Upfront this week essentially agreed that Facebook, Twitter and Google/YouTube are going to continue attracting more brand dollars…

May 21, 2014, 3:51 PM EDT

Publicis Groupe in Talks to Acquire Walker Media Stake Deal with M&C Saatchi unit not done yet

Publicis Groupe confirmed it is in discussions with M&C Saatchi about purchasing a “significant” stake in the company’s Walker Media unit. London-based Walker Media works in the U.K. for clients…

November 21, 2013, 10:08 AM EST

M&C Saatchi Makes a Change in Strategy N.Y. shop recruits Graceann Bennett to lead strategic planning

Jeff Brooks enjoys project work but craves retainer relationships. To that end, Brooks, the CEO of M&C Saatchi, New York, is making a change in his leadership team. Sveta Doucet, who…

October 18, 2013, 12:58 PM EDT

A Tumblr Ad Exchange Is Inevitable, Say Industry Players Yahoo needs to monetize, and buyers want pure exchanges

Since acquiring Tumblr for $1.1 billion, Yahoo CEO Marissa Mayer has hinted at launching an ad exchange for her new social media property. But will increased advertising cause typical Tumblrs,…

June 5, 2013, 3:52 PM EDT

Is Hulu Really Worth 45% Less Than Tumblr? Analysts and marketers chime in

Now that Yahoo CEO Marissa Mayer has Tumblr in the bag for a cool $1.1 billion, AllThingsD reports that she may buy Hulu for between $600 million and $800 million.…

May 28, 2013, 6:11 PM EDT

M&C Saatchi N.Y. Finds Third Partner Doucet joins next month as chief strategy officer

It took seven months, but Jeff Brooks wanted to make sure he had the right partners. Brooks, who is relaunching the New York office of M&C Saatchi as CEO, hired Pierre…

October 19, 2012, 7:55 AM EDT

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