Topic: Maybelline

Maybelline's 'Ideal Woman Rubber Mask' Makes All Cosmetics Obsolete

Spoof video mocks beauty standards

Maybe she's born with it. Maybe it's a horrifying latex mask. The Onion just rolled out this spoof Maybelline ad mocking conventional standards of beauty. In it, the brand introduces a…

YouTube Fashion Net Invades Europe

StyleHaul staffs up as it heads across pond

The past year has been filled with anxiety and volatility when it comes to the YouTube network space. Many have questioned the health of multichannel networks (MCN) while complaining about…

Juicy Couture Saw an 18% Site Traffic Lift From YouTube Partners

Data shows promise for an old video program that's getting a new twist

Last week Google announced it had invited brands to become YouTube Partners—helping the Cokes and Doves of the world build outing their own robust content strategies. Up until that point, if…

Maybelline brings back 'Magnum P.I.' music

Fans of 1980s television might perk up when this ad for Maybelline's "The Falsies" Volum' Express mascara comes on. Could it be? Yes it is—a reworked version of the…