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Topic: MasterChef

Gordon Ramsay Isn't Down With Chefs Who Diss Instagramming Diners

MasterChef star on livestreaming, food mags and his new app

Specs Age 49 Claim to fame Host of Fox's Hotel Hell (Tuesdays, 8 p.m.) and MasterChef (Wednesdays, 8 p.m.) Base London and Los Angeles Twitter @GordonRamsay Adweek: What's the first information you consume when you…

4 Reasons Why Food Is Exploding as the Perfect Marketing Medium

Culinary passion and need create deep connections

Food is inherently nostalgic. We all have memories of dishes that our family cooked or that we ordered at our favorite restaurants growing up, and we are constantly creating new…

8 Food Marketing Trends You Need to Know About Right Now

From culinary catwalks to whimsical wrappers

Called the Organic Valley Coffee Shop, this unique pop-up store opened in Manhattan a few weeks ago to lines a dozen deep. The caffeine-seeking crowd didn't know, but soon found…

How MasterChef Junior Helped Rescue Fox’s Season

The kids now draw more viewers than the grown-ups

As Fox's schedule imploded last fall, the network found itself with an enormous hole to fill: Tuesdays at 8 p.m. where reality misfire Utopia (one of its four freshman flops)…

MasterChef Finalist Explains the Crossover Between Cooking and Advertising

Elizabeth Cauvel is also a creative director at MRY

When she was auditioning for Season 5 of Fox’s hit cooking show MasterChef, Elizabeth Cauvel told producers she was an associate creative director at New York-based ad agency MRY, working…

Gordon Ramsay Made Fox More Than $150M in the Last Year

He's a TV phenom

His may not be the first name that comes to mind when the Fox Broadcasting Company is brought up in casual conversation, but let there be no doubt that Gordon…

Smoke-Free, No Reservations

What's the famed restaurateur Joe Bastianich doing pitching a nicotine patch that's sold at Walmart?

Plenty of big companies boast a celebrity endorser these days, but GlaxoSmithKline scored a coup when it recently signed restaurateur and vintner Joe Bastianich, who runs world-famous restaurants including Manhattan’s…

Shattered ‘Glass’: Poor Showing For ABC Reality Show

Controversial ‘Big Brother’ copycat flops in premiere

In a nod to a rival network’s attempts to block the launch of The Glass House, ABC on Monday night introduced its new reality series as “the show they didn’t want…

Reader's Digest Launching 'MasterChef' Magazine

New title is yet another collaboration between TV and print

Despite last month’s executive shakeup, Reader’s Digest Association is pushing ahead with plans to introduce a new MasterChef magazine next week, the New York Post’s Keith Kelly reports. The new…

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