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Topic: Marissa Mayer

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Yahoo Board Approves $1.1 Billion Tumblr Purchase Deal for microblogging giant could close by Monday

Yahoo’s board is on board with spending over a billion to nab Tumblr, according to Allthingsd.com and The Wall Street Journal. The approval, reached Sunday, clears the way for Yahoo to…

May 19, 2013, 1:15 PM EDT

How to Attract Eyeballs to Branded Content Millions more pageviews

Web publishers and big brands are starting to feel the pull of Gravity. The four-year-old Web personalization tech firm, founded by former Myspace COO Amit Kapur, helps publishers surface more relevant…

May 13, 2013, 10:28 PM EDT

Jill Abramson Isn't a Fan of Native Advertising Worries about 'leaving confusion in readers' minds'

New York Times executive editor Jill Abramson isn't a fan of native advertising. At yesterday’s Wired Business Conference, which attracted some of the biggest names in tech and media, Abramson…

May 8, 2013, 10:59 AM EDT

Yahoo's Mayer: I Love Advertising and Content Exec appears at company's NewFronts

Yahoo CEO Marissa Mayer made her first major appearance before the ad community at the company’s second annual NewFronts executive in New York. During her introductory remarks the exec introduced…

April 30, 2013, 9:54 AM EDT

Yahoo Rolls Out New Comedies, WWE Deal Portal pushes further into edgy originals while looking to deepen its library

Yahoo is all about edgy hipster comedy and dude entertainment, right? OK, those are maybe not the first images that pop into your mind when thinking of the portal, home of…

April 29, 2013, 7:00 PM EDT

Yahoo Chairman to Step Down Former eBay COO takes over as interim chair

Almost a year after Yahoo appointed Fred Amoroso as chairman, the portal announced on Thursday that he has resigned the position and will step down from the board after his…

April 25, 2013, 7:04 PM EDT

Live From Yahoo, It’s Saturday Night Live! Deal includes 38 seasons of archival content

On the eve of the much anticipated digital Newfronts, during which 18 programmers will attempt to make the case for Web originals, Yahoo has struck a major deal to add…

April 24, 2013, 11:08 PM EDT

Time 100 Goes Heavy on Tech Titans, Innovators Sheryl Sandberg, Marissa Mayer, Kevin Systrom make the list

Today, Time magazine put out its 10th annual Time 100 list, a collection of the “most influential people in the world.” This year’s list includes influencers from the worlds of…

April 18, 2013, 11:08 AM EDT

Yahoo Ad Revenue Slides Amid Mobile Gap, Reduced Inventory Web traffic also declines but the slide slows

Companies typically open their quarterly earnings calls with the disclaimer that current revenue and performance numbers do not necessarily reflect future results. Yahoo may have wanted to repeat that line when it began its…

April 16, 2013, 8:46 PM EDT

Sum of Yahoo's Acqui-hires Could Be a New Mobile Homepage Mobile news app Summly is latest in acquisition spree

Yahoo CEO Marissa Mayer has made of point of prioritizing mobile as central to the portal’s future. That has led to string of acquisitions—the most recent being Monday’s pick-up of…

March 25, 2013, 8:14 PM EDT

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