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Topic: Marissa Mayer

Yahoo's New Ad Pitch Entails More Mobile Video Implements Flurry network into its system

Yahoo has integrated Flurry into its ads system, giving marketers an option for in-app mobile video buys. The development comes four months after Yahoo purchased Flurry for a reported amount between…

November 18, 2014, 9:00 AM EST

Yahoo Finally Reveals How Much Money Tumblr Can Bring In Ads Predicts $100 million

We finally have a look at Tumblr’s ad sales: $100 million in 2015, according to Yahoo CEO Marissa Mayer, under pressure to show some results from her $1 billion acquisition. Mayer…

October 21, 2014, 5:51 PM EDT

Yahoo Reportedly in Talks to Buy BrightRoll for $700 Million Would help struggling Internet player with video programmatic

Yahoo needs to ramp up its programmatic capabilities, and nabbing video advertising player BrightRoll would probably go a long way on that front. This morning, TechCrunch reports that Yahoo CEO…

October 21, 2014, 10:59 AM EDT

Mobile Ads Could Make or Break the Yahoo-Tumblr Marriage Will marketers buy in?

Yahoo chief Marissa Mayer's $1 billion bet on Tumblr is undergoing a fresh wave of scrutiny thanks to a disgruntled investor as well as persistent questions from marketers. And later…

October 21, 2014, 12:01 AM EDT

16 Months After Acquisition, Yahoo Hasn't Made Tumblr Uncool Exec says his team has been able to 'maintain our independence'

There's a large portrait of wild horses in the elevator lobby at 35 East 21st St., Tumblr's home in New York. And 16 months after Yahoo CEO Marissa Mayer frankly…

October 20, 2014, 6:15 AM EDT

Yahoo Wants to Invest Serious Cash in Snapchat Reports say discussions are taking place

Yahoo is looking to buy a piece of Snapchat with an investment that values the hot messaging app at about $10 billion, according to reports. Yahoo is among a number…

October 3, 2014, 6:18 PM EDT

Investor Blasts Yahoo Over Tumblr Strategy, Calls for AOL Merger Hedge fund pushes for change

Yahoo is under pressure to merge with AOL as an activist Wall Street fund pushed today for big changes at the Internet advertising giant. The hedge fund, Starboard, wrote a…

September 26, 2014, 2:52 PM EDT

Yahoo Style Arrives in Time for Fashion Week New digital magazine features Jessica Biel, two video series

Yahoo Style debuts today, just in time for a peek at New York Fashion Week. The online publication's newest digital magazine under Yahoo CEO Marissa Mayer hopes to offer viewers…

September 3, 2014, 8:56 AM EDT

8 Media Buzzwords That We've Lost Forever How precise industry terminology became vague and cliché

We’ve long lamented the rise of trendy language in advertising and business, but while we’ve played buzzword bingo and occasionally pointed fingers at those who speak in clichés, something more…

September 1, 2014, 7:51 PM EDT

Women’s Health Editor Headed to Yahoo Health Michele Promaulayko led Rodale title to growth and awards

Women's Health editor Michele Promaulayko is leaving the print world to assume the same role at Yahoo Health, the company announced today. Promaulayko has been the editor of Rodale-owned Women’s Health…

August 13, 2014, 1:58 PM EDT

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