Topic: March Madness
Advertisers are putting up big dollars to grab a piece of March Madness, and while the cover charge may be steep, it appears that the spring hoops showcase is well…
Let's agree on this: Men are fairly stupid. Particularly young men. Not about everything—they can recall the most esoteric fantasy-baseball statistics in alarming detail, and quote entire scenes from The…
NCAA corporate partner Enterprise Rent-A-Car is gearing up for March Madness, bowing a new 30-second spot featuring employees who were once competitive college athletes. Featuring a roster of more than a…
RIP, MMOD. Turner Sports and CBS Sports, which last year became partners in broadcasting the NCAA men’s basketball tournament, have shaken up the way they deliver the tournament’s 67 games via…
General Motors has thrown the transmission in reverse, exercising options to cancel a substantial portion of its second-quarter upfront commitments. According to several sources, GM has pulled out of nearly 50…
Northwestern Mutual has brokered a deal through CBS Sports and Turner Sports to become an official corporate partner of the NCAA, representing the life insurance, wealth management and retirement-planning services…
Turner Sports is getting into bed with one of the most celebrated, and reviled, sports franchises in history, bowing a new documentary about the Duke Blue Devils squad that won…
At its annual shareholders meeting on Friday, Time Warner had some good news to talk about—the success it had with March Madness, a strong summer movie lineup—but the shareholders in…
Having posted the strongest March Madness TV ratings since 2005, CBS and Turner Sports also experienced a major bounce among a fan base that can be somewhat difficult to pin…
