Topic: Marc Groman

Report: Ad Networks Adhering to Strict Privacy Guidelines

Consumers must opt-in for collection of sensitive data, like health

In a perfect world, the Network Advertising Initiative's annual compliance report would have come out before 60 Minutes trashed the data tracking and collection on the Web for interest-based advertising. The…

Consumers Will Soon Be Able to Opt-Out of Targeted Mobile Ads

Counterpart to online advertising choices

While the World Wide Consortium sputters and spits trying to negotiate a Do Not Track standard to protect consumer privacy online, the digital advertising business is forging ahead with expanding…

Ad Nets Step Up Self-Regulation

NAI’s Groman hopes to turn around policymaker privacy perceptions

In the ongoing Washington debate over privacy, advertising networks get the worst rap. A billion-dollar business, online ad networks track consumer clickstream activity in order to sell behaviorally targeted ads to…

More Ad Networks Get Good Privacy Report Card

NAI's Groman to raise privacy bar on ad networks

The number of ad networks complying with the Network Advertising Initiative's strict online privacy code nearly doubled from 2010 to 2011, according to NAI's annual report. The report covers the ad…