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Topic: Luma Partners

Digital Dignitaries Debate Display's Death

Luma's Kawaja: Give up on brand dollars

Display advertising is largely ineffective. Brands aren’t interested, and they’re not likely to get on board anytime soon. No, the brands are coming online soon—just wait. Those were two competing visions…

Ad Wreck

VC-backed ad tech firms have arguably inflicted one big mess on digital advertising

Blame Mary Meeker. Definitely blame Google. And most of all, perhaps, blame MySpace. Whoever’s fault it was, somewhere around the mid-2000s many people got the idea there was an enormous gap…

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