Topic: London 2012

iPhone Ads Beating Samsung Galaxy III Spots

Ace Metrix 'Watch List' report favors Apple

All those Samsung Galaxy S III ads still haven’t pushed the iPhone off its tech throne, according to Ace Metrix’s Brand of the Year Watch List released today. Apple’s iPhone…

Nine Very Olympic Ads for the 2012 London Games

Familiar themes play on

Olympic ads tend to play on the same obvious tropes: Anticipation, adversity, cheering crowds, teamwork, nationalism—not to mention, you know, sports. We've rounded up (with some help from Unruly Media)…

The Real Battle for Olympic™ Gold

Athletes seek their own piece of the action amid corporate takeover of the games

Nick Symmonds is flashing his deltoid like a well-aimed middle finger at the Olympics sponsorship system this year. The media-savvy American middle-distance runner, who easily qualified to compete in the…

Visa Spreads Good Cheer in London 2012 Campaign

Send recorded cheers to Visa's Olympic athletes

Visa's campaign from TBWA\Chiat\Day in Los Angeles for this summer's Olympic Games is based on the insight that fans like to cheer for athletes at sporting events. Boy, the focus…

Argentina Angers Britain With Falklands-Themed Olympics Ad

Fernando Zylberberg trains on the islands

There's nothing like a little gratuitously aggressive nationalism to build drama and suspense ahead of the Olympic Games. Argentina is providing just that with a new commercial starring Fernando Zylberberg,…