London 2012 | Adweek

iPhone Ads Beating Samsung Galaxy III Spots Ace Metrix 'Watch List' report favors Apple By Christopher Heine

All those Samsung Galaxy S III ads still haven’t pushed the iPhone off its tech throne, according to Ace Metrix’s Brand of the Year Watch List released today. Apple’s iPhone…

November 14, 2012, 11:38 AM EST

Nine Very Olympic Ads for the 2012 London Games Familiar themes play on By Gabriel Beltrone

Olympic ads tend to play on the same obvious tropes: Anticipation, adversity, cheering crowds, teamwork, nationalism—not to mention, you know, sports. We've rounded up (with some help from Unruly Media)…

July 19, 2012, 3:38 PM EDT

The Real Battle for Olympic™ Gold Athletes seek their own piece of the action amid corporate takeover of the games By Ann Killion

Nick Symmonds is flashing his deltoid like a well-aimed middle finger at the Olympics sponsorship system this year. The media-savvy American middle-distance runner, who easily qualified to compete in the…

July 10, 2012, 12:00 AM EDT

Visa Spreads Good Cheer in London 2012 Campaign Send recorded cheers to Visa's Olympic athletes By David Gianatasio

Visa's campaign from TBWA\Chiat\Day in Los Angeles for this summer's Olympic Games is based on the insight that fans like to cheer for athletes at sporting events. Boy, the focus…

May 9, 2012, 9:47 AM EDT

Argentina Angers Britain With Falklands-Themed Olympics Ad Fernando Zylberberg trains on the islands By Tim Nudd

There's nothing like a little gratuitously aggressive nationalism to build drama and suspense ahead of the Olympic Games. Argentina is providing just that with a new commercial starring Fernando Zylberberg,…

May 4, 2012, 12:01 PM EDT

Topic: London 2012