Topic: Logos

One of Retail's Most Recognizable Logos and the Minneapolis PR Man Who Created It

Target's bull's-eye hasn't changed in almost 50 years

Stewart K. Widdess probably didn't think he was making history. For the time being, all he had to make was a name and a logo. It was 1961, and Widdess…

A Designer Created a Service to Help Brands Figure Out If Their Logos Look Like Genitals

It's satirical, but probably still needed

Ready to release your new logo to the world? Hold up a tick. Are you 100 percent sure it doesn't look like ladybits or man berries? Truly embracing the tenets of…

Why Are There Errors in the White House Logo, and How Did They Get There?

A conspiracy theory from a design agency that worked on it

The White House doesn't publicize changes to its brand identity. But something fishy has been going on with its logo over the past decade, according to a design agency that…

Are Any of These Instagram Logos Better Than the Actual Redesign?

Designers try to one-up the photo app

OK, so we didn't like the new Instagram logo that much. But could you do any better? That's the challenge that gave its community, and submissions have been flooding in from…

This Brooklyn Agency Made Its Logo and Brand Identity Out of the Partners' DNA

Lifeblood lives up to its name

Agencies talk a lot about brand DNA. Well, this Brooklyn agency's brand is its DNA. Travis Weihermuller and Dominic Santalucia want their shop, lifeblood, to explore "what makes us human." So,…

Instagram's New Logo Is a Travesty. Can We Change It Back? Please?

'Modernizing' effort goes awry

Instagram unveiled a new logo Wednesday, and it may well go down as one of the biggest design fails of the year. The brand's famous skeuomorphic icon, a virtual representation of…

This Brand's Amazing New Logo Responds to Voice and Looks Different to Each Person

Oi's latest branding innovation

Brands talk endlessly about attention to individual customers. But Brazilian telecom company Oi has extended that idea to its very logo—a shapeshifting mark that responds to sound and looks different…

7 Keys to Creating a Brand Logo That Works Absolutely Everywhere

Especially in the mobile-social era

A logo should instantly trigger a consumer's recognition of a brand and all it represents. But there are a lot of brands out there and, consequently, a lot of logos. Just…

Could You Draw Brand Logos From Memory? We Asked People in Times Square to Give It a Shot

Survey says even Apple's mark can be a challenge

Many of the world's most recognizable brands have the world's most recognizable logos. And a successful visual identity of a brand can, even without showing the brand name, make consumers…

Does Best Western's New Logo Approach Accomplish Its Goal of Freshening the Brand?

Designers applaud the idea, but not necessarily the result

Best Western International is checking out, and Best Western Hotels & Resorts is checking in. Along with tweaking its name this week, the 69-year-old hotel chain, which operates more than 4,100…