Advertisement

Topic: Logos

7 Keys to Creating a Brand Logo That Works Absolutely Everywhere

Especially in the mobile-social era

A logo should instantly trigger a consumer's recognition of a brand and all it represents. But there are a lot of brands out there and, consequently, a lot of logos. Just…

Could You Draw Brand Logos From Memory? We Asked People in Times Square to Give It a Shot

Survey says even Apple's mark can be a challenge

Many of the world's most recognizable brands have the world's most recognizable logos. And a successful visual identity of a brand can, even without showing the brand name, make consumers…

Does Best Western's New Logo Approach Accomplish Its Goal of Freshening the Brand?

Designers applaud the idea, but not necessarily the result

Best Western International is checking out, and Best Western Hotels & Resorts is checking in. Along with tweaking its name this week, the 69-year-old hotel chain, which operates more than 4,100…

What Makes a Memorable Logo Design (or Redesign)?

Siegel+Gale study digs in

If you've ever wondered what makes a logo sticky, unforgettable even, you're not alone. Branding firm Siegel + Gale wanted to know too, but after finding little research providing any…

How an Alien Doodle Became Reddit's Simple, Versatile Logo

Meet Snoo, the most recognizable extraterrestrial since E.T.

This is the story of how a bored college kid let his mind wander in class and wound up changing the world. Wait—haven't we heard this one before? You bet…

This Branding Video Cleverly Celebrates Famous Logos Without Actually Showing a Single One

The importance of an evolving visual identity

You know, some elements of this video from Denmark-based digital agency Inetdesign seem awfully familiar. That's because the clip uses famous logos to explain the importance of branding. Sort of. The…

Now It's Sherwin-Williams' Turn for a Much-Needed New Logo, Right?

Or is the Earth-smothering icon actually brilliant?

Now that Google and Verizon have sparked global design debates by redesigning their logos, it makes sense to ask who should be next. I mean, other than Yahoo. Looking beyond the tech…

Design Team Behind New Verizon Logo Says It's Meant to Be Flexible, Not 'Clever or Flashy'

More of a refresh than a rebrand

Google isn't the only brand to revamp its visual identity this week. Verizon just threw its hat into the redesign ring with its first new look in 15 years.  The updated…

A Fascinating, Step-by-Step Look at How This Trippy, Drippy Ice Cream Logo Was Designed

Cool use of negative space

The process of logo design is pretty intriguing, particularly when a designer takes you step by step through the development of a mark. The video below is a great example,…

Quiz: Do You Recognize These Old Airline Logos?

Travel back in time

For many, summertime means jet-setting across the country—or, if you're lucky, the world. So, while you're waiting to board your next flight, kill some time by putting your airline-logo knowledge…

Advertisement