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Topic: Logos

Infographic: The Evolution of 18 Major Brand Logos From 1886 to Today Have we made progress?

Logo lovers, here's your Friday roll in the hay—an infographic charting the evolution of 18 big-company logos, beginning with Coca-Cola in 1886 and Pepsi a decade later, and continuing through…

March 21, 2014, 8:21 AM EDT

Is Olive Garden's New Logo as Wretched as Everyone Says? Criticism is as unlimited as the breadsticks

If you thought Olive Garden's logo couldn't get any worse, you were wrong. On Monday, the Darden-owned restaurant chain unveiled a brand refresh. The perplexing cluster of grapes that graced Olive…

March 6, 2014, 9:17 AM EST

If NFL Logos Were Hipsters Dave Rappoccio redesigns all 32 icons

If you were to draw a Venn diagram of hipsters and the NFL, the circles would likely overlap in just one tiny spot: this oddly fascinating project from comic artist…

January 15, 2014, 11:51 AM EST

Brands Come Together Through Logo Mashups Even better than the real thing?

When the Tumblr community isn't misunderstanding social justice or letting alcoholic grad students explain themselves via TV-show GIFs, they're mashing things up. Logo Mashups, for instance, takes two somehow related…

September 30, 2013, 1:31 PM EDT

And Finally, Here It Is: Yahoo's New Logo Marissa Mayer 'geeks out' on the design

After "30 Days of Change," Yahoo rolled out a new logo at midnight ET on Thursday, introducing a design that wasn't one of the 29 previously floated throughout the past…

September 5, 2013, 7:28 AM EDT

Yahoo Will Unveil a New Logo at Midnight. Do Any of These 30 Options Beat the Original? Change is hard

[UPDATE: And here is the new logo!] Yahoo is just hours away from that terrifying moment for any brand: the unveiling of a new logo. But the company has approached this…

September 4, 2013, 11:27 AM EDT

Farmers Insurance Freshens Its Logo, Keeping Sunrise and Shield First change since 1958

Fifty-five years is a good run for any corporate logo, but now Farmers Insurance is replacing its old mark with a new one—keeping several of the original design elements but…

July 31, 2013, 1:12 PM EDT

Hidden Message in New Wendy's Logo Is So Subtle, Not Even Wendy's Noticed It Burgers like mom used to make?

StockLogos recently suggested that Wendy's sneakily put the word "mom" in the Wendy character's collar in the chain's new logo—to subliminally associate the brand with motherly cooking and the "safe…

July 18, 2013, 8:41 AM EDT

Instagram Refreshes Logo, Becoming Instagram Instead of gnstagram Designer Mackey Saturday explains

Instagram has a new logo, and it's lovely. In particular, the "I" at the beginning looks more like an "I," but the company kept a script-style font (a nod to…

May 3, 2013, 11:47 AM EDT

Little Debbie's Logo Change Is So Subtle, It Becomes a Spot the Difference Game A refinement, not an overhaul

Little Debbie did not consult with Gap, JCPenney or any other noted logo overhaulers before updating its own logo—the first tweak to the design since 1985. The change is remarkably…

May 2, 2013, 2:17 PM EDT

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