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Topic: Logos

Sonos' Brilliant New Logo Appears to Vibrate When You Scroll Thanks to an Optical Illusion Lovely work by Bruce Mau Design

It's not easy to capture the idea of sound through visuals. But Sonos has done so quite brilliantly with its new logo, which appears to pulsate when a user scrolls…

January 26, 2015, 10:43 AM EST

11 Major Logo Redesigns of 2014: Which Did You Love, and Loathe? Airbnb, Foursquare, Netflix and more

2014 was a busy year for logo redesigns, but who actually improved on their old marks? PM Digital put together the infographic below showing 11 major logo revamps from 2014. For…

January 8, 2015, 2:46 PM EST

The Myths and Mysteries of Apple's Apple How a piece of fruit with a bite mark became the world's most famous logo

Earlier in December, conservative commentator Glenn Beck raised eyebrows when he managed to link Apple's famous logo to, among other things, Nazis, homosexuality and Benedict Cumberbatch. Beck had been sent…

January 5, 2015, 12:03 AM EST

This Hipster Business Name Generator Is About to Become Your New Obsession An overused look becomes fun fodder to sell domains

Forget all those sites that randomly generate band names, stripper names and hobbit names. This one could make you rich, my friends. Brooklyn rich! The Hipster Business Name Generator creates a…

November 20, 2014, 8:15 PM EST

Infographic: What the Color of Your Logo Says About Your Brand Also, how much some famous logos cost to design

Few design projects seem to require as much deep thinking as a corporate logo (some would say overthinking—remember Twitter's tortured explanation for its new logo in 2012)? One of the most…

October 23, 2014, 9:01 AM EDT

40 Brand Logos With Hidden Messages, Starting With the Most Famous One How many of them can you spot?

You probably already know the story behind the famous FedEx logo and its clever use of negative space. (If you don't, read this.) But of course, it's hardly the only…

October 16, 2014, 10:36 AM EDT

This Zigzag Logo Looks Crazy. But Given the Brand, It's Pretty Brilliant A squash club puts its initial in motion

Anyone who's played squash knows it's a frenetic game. Now, one British squash club has a fascinating new logo to match. Melbourn Squash Club's new branding features a web of zigzag…

September 26, 2014, 8:41 AM EDT

Instagram Users Are Obsessed With Recreating Its Logo, and the Results Are Quite Wonderful How many sites get this kind of love?

You don't hear a lot of users gushing about their social networks these days, but Instagram seems to be a noticeable exception—as illustrated by the recent trend of photographers creating…

August 28, 2014, 10:29 AM EDT

U.K. Food Truck Goes Full Phallic With Its Logo That is, indeed, one Dirty Bird

If U.K. food truck Dirty Bird was hoping for shock value, mission accomplished. The eatery's logo is a rooster, and it's shaped like a penis. "It's based on lowercase 'db' linked…

August 14, 2014, 3:39 PM EDT

Foursquare Unveils Its Own New Logo (Don't Worry, It's SFW) Company also prepping an app redesign

Exactly one week after Airbnb's logo redesign went viral because people thought it looked like human genitalia, Foursquare is unveiling a new logo and app redesign. And fortunately for Foursquare,…

July 23, 2014, 12:27 PM EDT

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