Topic: Livefrye

The Urban Legend of Free Social Marketing

It’s time for brands to rethink their strategies

When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website. While that’s probably true…

The Roadblocks of Native Advertising

Clients and agencies need to get out of the way

Could native advertising be hitting a wall? Marketers and publishers continue to fall all over themselves to create messaging that doesn’t look like advertising and that doesn’t annoy the reader. But…

Storify Acquired by Web Publishing Services Company Livefyre

First acquisition for firm, which plans to expand use of storytelling tools

Storify, a digital storytelling tool used by journalists to surface conversations that originate on social media, has been acquired by the Web publishing services company Livefyre. Livefyre plans to fold Storify…

Livefyre Looks to Turn Social Media Into Custom Native Ads

Social tech vendor partners with AOL, IGN on new ad program

The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live…