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Topic: licensing

New Rovio CEO Faces a Host of Challenges

Can the creator of Angry Birds be more than a one-hit wonder?

Is it possible to build a viable company (let alone an entertainment empire) on the back of a mobile video game app that may have seen its day? Good question,…

Kiss and Sell: How a Glam Band Makes Millions

From Hello Kitty to coffins, Kiss cashes in

Gene Simmons, the bassist and most recognizable member of 1970s rock band Kiss, was once asked what he learned from his first job delivering newspapers in Queens, New York. “If…

Disney's Frozen Coming to Messaging Apps in Sticker Form

TextPride gets rights to sell characters on phones

Disney's Frozen is coming to messaging apps in sticker form. The animated blockbuster has been merchandised, advertised, digitized—and now there's a licensing deal to bring the characters to apps like…

Self Launches Frozen Foods Line

It's a first for Condé Nast

With recent brand extensions, Condé Nast's Self magazine has focused on helping readers burn calories. Now, it's going to guide them in what they can actually eat. In the latest example…

Target to Sell Wired-Endorsed Products

Retailer to sell gadgets endorsed by the magazine

Wired was born of the tech boom, but it’s always styled itself as a lifestyle magazine. To that end, it’s branched out into conferences, cultivated fashion and lifestyle advertisers, and…

5 Songs That Musicians Sued to Keep Out of Ads

Black Keys complaint joins a litany of lawsuits

The Black Keys say they never signed up to promote Cheesy Bites Pizza and power tools, so the rock duo has filed federal lawsuits against Pizza Hut and Home Depot…

Rebranding Duke

John Wayne's son promises a corral's worth of new themed merchandise

Prior to his death in 1979, John Wayne appeared in 150 films in which he played everything from a gun-slinging cowboy to a gun-slinging Marine storming Iwo Jima. And if…

Licensing Fees Strike Again

ABC pays $10K or more for use of Weiner photos

If a story is juicy enough, the TV news outlets will open their checkbooks. The most recent example: the revelation that ABC paid between $10,000 and $15,000 in licensing fees for the…

NBC Expands 'Loser' Menu

Second product line hits Walgreens April 29

You'd think one product line of The Biggest Loser-themed health bars and shakes would suffice. NBC and Walgreens, it seems, would beg to differ. Like the smart marketers they are, NBC…

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