licensing | Adweek

Target to Sell Wired-Endorsed Products Retailer to sell gadgets endorsed by the magazine By Lucia Moses

Wired was born of the tech boom, but it’s always styled itself as a lifestyle magazine. To that end, it’s branched out into conferences, cultivated fashion and lifestyle advertisers, and…

April 29, 2013, 12:44 AM EDT

5 Songs That Musicians Sued to Keep Out of Ads Black Keys complaint joins a litany of lawsuits

The Black Keys say they never signed up to promote Cheesy Bites Pizza and power tools, so the rock duo has filed federal lawsuits against Pizza Hut and Home Depot…

June 25, 2012, 5:45 PM EDT

Rebranding Duke John Wayne's son promises a corral's worth of new themed merchandise By Robert Klara

Prior to his death in 1979, John Wayne appeared in 150 films in which he played everything from a gun-slinging cowboy to a gun-slinging Marine storming Iwo Jima. And if…

June 10, 2011, 6:40 AM EDT

Licensing Fees Strike Again ABC pays $10K or more for use of Weiner photos By D.M. Levine

If a story is juicy enough, the TV news outlets will open their checkbooks. The most recent example: the revelation that ABC paid between $10,000 and $15,000 in licensing fees for the…

June 9, 2011, 6:40 AM EDT

NBC Expands 'Loser' Menu Second product line hits Walgreens April 29 By Gabriel Beltrone

You'd think one product line of The Biggest Loser-themed health bars and shakes would suffice. NBC and Walgreens, it seems, would beg to differ. Like the smart marketers they are, NBC…

April 25, 2011, 5:41 AM EDT

Topic: licensing