Topic: Levi's Stadium

Why Media Agency Executives Should Act Like Movie Producers

OMD's Greg Castronuovo is inspired by Harvey Weinstein

The content revolution is changing the role of media agency executives as they move beyond planning and buying into overseeing the production and distribution of content. As a result, argues…

Heat Preps Work for Levi's Brand Supporting Stadium Partnership

Breaks next week

Heat is about to break its first work in support of the Levi's brand partnership with its new namesake stadium, an account that the San Francisco shop landed after a…

How San Francisco Landed the Super Bowl With Help From an Agency

Woo and wow with technology

Here’s a Super Bowl brief most agencies haven’t encountered and one that has nothing to do with a 30-second spot. The mission: convincing NFL owners to choose a host city with…