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Topic: Laundry Service

Is Facebook About to Turn Brands Into Broadcasters?

Its plunge into live video raises 3 big questions for marketers

Facebook revealed last month that its algorithm will boost live video in its newsfeed because users are watching real-time footage three times longer than recorded clips on the site. And the…

Meet the New Digital Agency That Already Has 2,000 Big Names on Board

Laundry Service spins off Cycle to make BuzzFeed-style content

Sports and marketing endorsements have long gone hand in hand, but the form those endorsements tend to take is increasingly shifting from traditional TV spots to sponsored Instagram posts. Nearly a…

How Viber’s CMO Is Transforming the Mobile Messaging App Into a Lifestyle Brand

Growing its presence with first U.S. ad campaign

Unless you're a teenager, you probably haven't heard of Viber. That's likely about to change. The Tel Aviv, Israel-based messaging app has 664 million users globally. After opening a Boston…

Can Digital Shops Survive the Branded Content Boom?

Shifting gears to keep up with publishers

With the BuzzFeed effect in full swing as more and more online publishers mimic the popular viral news site by creating sponsored content for brands, digital agencies find themselves forced…

Instagram Unleashes a Fully Operational Ad Business

With shopping links and Facebook-powered targeting

Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is…

This Former Hedge Fund Analyst Wants to Launder Your Clothes

DashLocker spreads in NYC

Robert Hennessy has an unusual talent. If you tell this ex-analyst entrepreneur where you live in New York, he can name every laundry and dry cleaner within a stone’s throw.…

Mountain Dew Uses Twitter Ads to Promote Apology

Marketers chime in on if it's the pro move

Mountain Dew today purchased Promoted Tweets to push its apology for the highly controversial Tyler, The Creator video on Twitter. In a story that was broken by Adweek, the PepsiCo…

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