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Topic: Latin America

JWT Names New Head of Latin America

Stefano Zunino succeeds Jimmy Evans, who shifts to Blue Hive in London

JWT has named a new head of Latin America and has added Brazil back into the mix. Ten years ago, the WPP Group shop separated Brazil from the region, given that…

Saatchi & Saatchi Finally Fills Its Worldwide Creative Director Role

Position had been open since 2008

For the first time in six years, Saatchi & Saatchi has a worldwide creative director. Pablo Del Campo, cd for the agency's Latin American region since 2007, has assumed the global…

Twitter Promoted Trends Typically Cost Less in Latin America

$200K price tag not usually applied, per IMS

Global brand marketers that want to zero in on what they can get out of Promoted Trends—which cost around $200,000 a day in the United States—might want to run a…

Baglivo Exits Saatchi After Long Run

Plans to start brand consultancy

Mary Baglivo's long run at Saatchi & Saatchi has ended. Baglivo, who most recently was chairman and CEO of Latin America and multicultural, is leaving the Publicis Groupe agency after more…

Fast Chat: Y&R's Gonzalez on Shopper Marketing

Shop brands Latin American offering Labstore

Young & Rubicam is uniting its shopper marketing capabilities in Latin America under the banner of Labstore, the name of a like unit in Madrid. With a single moniker, Y&R…

Univision Deportes Poised to Kick In

New Spanish-language sports net pumps up soccer coverage, draws looks from advertisers prior to April launch

As the clock ticks down toward the introduction of its new stand-alone sports network, Spanish-language broadcasting titan Univision is initiating its prelaunch sequence, lining up a roster of blue-chip advertisers…

Netflix Expanding to Latin America

The service will be available in 43 new countries

Netflix announced today that its video streaming service is expanding to 43 countries throughout Latin America and the Caribbean. In a statement on the company’s blog, vp of marketing Jessie Becker…

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