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Topic: Latin America

JWT Names New Head of Latin America Stefano Zunino succeeds Jimmy Evans, who shifts to Blue Hive in London

JWT has named a new head of Latin America and has added Brazil back into the mix. Ten years ago, the WPP Group shop separated Brazil from the region, given that…

March 25, 2014, 1:41 PM EDT

Saatchi & Saatchi Finally Fills Its Worldwide Creative Director Role Position had been open since 2008

For the first time in six years, Saatchi & Saatchi has a worldwide creative director. Pablo Del Campo, cd for the agency's Latin American region since 2007, has assumed the global…

March 5, 2014, 10:09 AM EST

Twitter Promoted Trends Typically Cost Less in Latin America $200K price tag not usually applied, per IMS

Global brand marketers that want to zero in on what they can get out of Promoted Trends—which cost around $200,000 a day in the United States—might want to run a…

August 13, 2013, 11:07 AM EDT

Baglivo Exits Saatchi After Long Run Plans to start brand consultancy

Mary Baglivo's long run at Saatchi & Saatchi has ended. Baglivo, who most recently was chairman and CEO of Latin America and multicultural, is leaving the Publicis Groupe agency after more…

April 1, 2013, 2:12 PM EDT

Fast Chat: Y&R's Gonzalez on Shopper Marketing Shop brands Latin American offering Labstore

Young & Rubicam is uniting its shopper marketing capabilities in Latin America under the banner of Labstore, the name of a like unit in Madrid. With a single moniker, Y&R…

December 14, 2012, 11:01 AM EST

Univision Deportes Poised to Kick In New Spanish-language sports net pumps up soccer coverage, draws looks from advertisers prior to April launch

As the clock ticks down toward the introduction of its new stand-alone sports network, Spanish-language broadcasting titan Univision is initiating its prelaunch sequence, lining up a roster of blue-chip advertisers…

January 30, 2012, 12:06 AM EST

Netflix Expanding to Latin America The service will be available in 43 new countries

Netflix announced today that its video streaming service is expanding to 43 countries throughout Latin America and the Caribbean. In a statement on the company’s blog, vp of marketing Jessie Becker…

July 5, 2011, 11:09 AM EDT

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