Topic: KSL Media

Guitar Center Hires a New Agency For Media

Starcom inherits business from Horizon Media

The Los Angeles office of Starcom has won Guitar Center's media business after a review.  The Publicis Groupe shop will take over planning, analytics and buying for the retailer from Horizon…

PetSmart Searching for a New Creative Agency

Retailer spends $90 million on media annually

PetSmart's reviewing its agency roster again. This time, the country's largest specialty pet retailer sent out a request for proposals for its creative business with responses due this week, according to…

OMD Wins PetSmart Media Business

Follows incumbent KSL's bankruptcy

OMD Chicago won media planning and buying for PetSmart after a review following the bankruptcy of the marketer’s previous agency, KSL Media. PetSmart spends around $90 million a year on measured…

PetSmart Seeks a New Agency for Media

Search begins after KSL Media bankruptcy filing

PetSmart is looking for a new agency to plan and buy media, following the Chapter 11 bankruptcy filing by incumbent KSL Media last month, sources said. The country’s largest specialty pet…

Bacardi Is Mindshare's 3rd Big Win This Year

Latest prize follows HSBC, Lionsgate, Summit

Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year. Last month, the WPP Group shop successfully defended its global…

Sundance Channel Goes Ad-Supported

Next AMC?

After five years of generating revenue through limited sponsorships, Sundance Channel on Sept. 30 will transform itself into a fully ad-supported network. The move comes as the AMC Networks property…

Bacardi Issues RFP for U.S. Media Business

Company aims to complete search in March

The request for proposals that Bacardi USA distributed to interested agencies in the company’s U.S. media review is due back in the next few weeks, according to sources. Yes, Bacardi’s review…