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Topic: Knorr

The Most Engaging Brand Content of 2016, Month by Month

29 social marketing moves that really worked

In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but…

These 6 Great CPG Commercials Were the Whole Package

See the brands that shook up boring categories and turned shoppers into believers

Consumer packaged goods aren't usually considered a creative canvas for agencies. But these six campaigns proved otherwise—showing that even staid categories can be fertile ground for fascinating creative ideas, and…

This Unilever Brand Paired Up People With the Same Taste in Food to See if They Fell in Love

New film for Knorr from 'First Kiss' director

Single strangers were asked to go on blind dinner dates and feed their potential matches while being filmed for a new campaign from Knorr. The 177-year-old Unilever brand's thinking? That…

Ad of the Day: Knorr Sends Mom to the Arctic to Surprise Daughter With Home-Cooked Meal

Bringing the 'flavor of home'

Advertisers are in love with short branded documentary films these days that are built around some sort of surprise for one of the main characters. The idea, in fact, has…

Knorr's Salty salt shaker can't catch a break

Knorr's Salty the salt shaker is the Charlie Brown of advertising mascots: a pale, bald, lovable misfit who just can't win for losing. Salty returns in a pair…

Low-sodium meals push salt shaker to edge

Poor Salty. In this animated clip from DDB Toronto (directed by David Hicks of Sons and Daughters, and with visual effects by AXYZ), the reduced-sodium Sidekicks entrees from Knorr send…

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