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Topic: Kirshenbaum Bond Senecal + Partners

BMW Will Promote Its Plug-In Car at the Super Bowl

Three luxury automakers vie for best spot

The automotive crowd at the Super Bowl will be thinner than usual this year, but BMW will be back. Lead creative agency Kirshenbaum Bond Senecal + Partners is producing a 60-second…

Sprint Down to 5 in Creative Search

Final contenders' meeting next week in $450 million review

The search for a new creative lead on Sprint's business, which kicked off in late summer, has moved quickly with five agencies meeting with client executives next week before a last…

Kirshenbaum Bond Senecal Keeps Its Dual Creative Leadership Model

Dan Kelleher and Jonathan Mackler are the new co-CCOs

New Kirshenbaum Bond Senecal + Partners CEO Ed Brojerdi has reached outside the agency to fill its top creative role. Dan Kelleher, an executive creative director at Grey in New York,…

Kao USA Names Arnold NY After Creative Review

Media spend nearly $40 million

Kao USA has tapped Arnold in New York to handle the creative responsibilities for global brands John Frieda, Jergens, Bioré and Curél.  The Havas agency won the business following a review.…

Kirshenbaum Bond Senecal Gets a Social Media Buddy

Fellow MDC shop Attention joins KBS' group

Kirshenbaum Bond Senecal + Partners is building out its social media practice, with help from parent company MDC Partners. Attention, a social media shop that MDC acquired in 2009, will now…

Kao USA Launches Creative Review

Splits with Kirshenbaum Bond Senecal

Kao USA has launched a review of creative responsibilities for global brands John Frieda, Jergens, Biore and Curel. Last year, U.S. spending on those brands exceeded $38 million, according to Nielsen.…

Ad of the Day: Arthur C. Clarke Introduces BMW i Electric Cars on the Olympics

In kbs+ ads, the future is now

RAM did it with Paul Harvey. Apple did it with Walt Whitman (by way of Robin Williams). Visa did it with Amelia Earhart. Now, it's BMW's turn to use the…

Kirshenbaum Bond Senecal Wins Simmons Account

Mattress business comes after a review

Simmons Bedding Co. has hired Kirshenbaum Bond Senecal + Partners as its new lead creative agency. The selection came after a three-month review in which there were two other finalists: The…

Google Says 'No' to Advertising on Glass

Monetization remains a mystery as first headsets ship to developers

Google has banned Glass app developers from placing advertising in the device's display, the BBC reported. Google released a guide this week for developers making applications, or "Glassware," for the smart glasses.…

Kirshenbaum Joins Nike Roster With SB Ad

Sports stars pump up Eric Koston in spot

Eric Koston is so legendary, even Tiger Woods is talking him up. So says a new TV ad from Nike. If you're wondering who Eric Koston is—he's a veteran pro skateboarder,…

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