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Topic: Kids

Kids React to Their First Bites of Bitter Dark Chocolate in This Priceless Israeli Ad

A sweet you can keep for yourself

Dark chocolate? Yuck. That's the verdict of the kids who try the confection for the first time in this exceptionally cute, straightforward and effective Israeli spot for Strauss Group's Splendid brand. The…

Infographic: How Millennial Moms Shop to Fill Their Kids' Lunch Boxes

Some survey results may surprise you

Kraft Mozzarella String cheese, Planters Honey Roasted Peanuts and SkinnyPop Popcorn in your lunchbox? Makes going back to school sound delightfully sweet (and salty)! Those three items topped the list of food…

A Mythical Blacksmith and a Real-Estate Dealmaker Pitch Kids on Go-Gurt

Spots show what it takes to get it all

Squeezing the last drops of Yoplait's Go-Gurt out of its tube is serious business. That's the takeaway from two new ads for the General Mills brand from longtime agency Saatchi &…

'Unboxing' YouTube Marketers Are Accused of Tricking Kids

Brouhaha rises over clips of fun toys

The YouTube Kids app can sometimes feel like a shopping channel, with videos upon videos of kids unboxing toys. The clips star pitch-kids who have mastered the art of the…

Do Anonymous Apps Enable Cyberbullying?

One activist says they have a long way to go

Do apps like Whisper, Secret and Ask.fm, which let their users mask their identity, give voice to cyberbullying and other bad behavior? Mike Dreiblatt, president of the activist group Stand…

Top 10 Web Series Videos: Clips for Kids Top the Charts on Back to School Week

YouTube scores big capturing childrens' attention

YouTube videos aimed at the young audience seem to be striking a chord. This week, five videos targeted toward the preschool crowd—four of which are over 35 minutes long—were among…

AwesomenessTV's Beth Greve: DreamworksTV Is A 'Giant Trailblazer'

Wants to make the Internet safe for kids, teens and brands

In its short two-year existence, AwesomenessTV has gone from making one film featuring a YouTube star to becoming one of the Web's biggest portals for emerging online talent. With the…

Clever Girls Collective, KidzVuz Create Family Friendly Online Network

Kids review the darndest things

To help brands find online video content that even Mom and Dad will approve of, social media agency Clever Girls Collective and online network KidzVuz are working together to highlight…

The Story of Kids TV Mastermind Fred Seibert

Cultivating a whole new generation of weird in animation

Fred Seibert is sitting in his New York office, filled with Legos and comic books, talking enthusiastically about his first big failure. Thirty-two years ago, Seibert was hired away from his…

Nickelodeon Programming Exec Talks About What Defines the Post-Millennial Generation

Sarah Noonan also discusses finding the next hit kids show

Specs Who Sarah Noonan Age 44 New gig Svp, live-action content, Nickelodeon Old gig Svp, casting, Nickelodeon You’re best known for casting celebrity voices on SpongeBob as well as The Fairly OddParents and Jimmy Neutron.…

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