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Topic: Kids

The Story of Kids TV Mastermind Fred Seibert Cultivating a whole new generation of weird in animation

Fred Seibert is sitting in his New York office, filled with Legos and comic books, talking enthusiastically about his first big failure. Thirty-two years ago, Seibert was hired away from his…

March 10, 2014, 9:54 PM EDT

Nickelodeon Programming Exec Talks About What Defines the Post-Millennial Generation Sarah Noonan also discusses finding the next hit kids show

Specs Who Sarah Noonan Age 44 New gig Svp, live-action content, Nickelodeon Old gig Svp, casting, Nickelodeon You’re best known for casting celebrity voices on SpongeBob as well as The Fairly OddParents and Jimmy Neutron.…

March 9, 2014, 8:59 PM EDT

Meet 12 of the Biggest Young Stars on YouTube The sensations behind AwesomenessTV's 65 million monthly visitors

In a way, it all started with Fred Figglehorn, a chipmunk-voiced, fictional 6-year-old with a dysfunctional family, manic energy and anger issues who proved to be catnip to young viewers…

March 9, 2014, 8:57 PM EDT

Viddiverse Is Designed to Be a YouTube/Vine for Kids Entrepreneur looks to build parent- and brand-safe social network for tweens

"Just one more video and that’s it.” That’s a common empty threat/demand many a modern parent has made, after plying their kids with a diverting iPad or iPhone—only to end up…

November 25, 2013, 9:58 PM EST

Your iPad Is Now Your Kid's TV Talk about early adopters

Just call them the very early adopters. By now, everyone’s got a story about a kid who swipes at magazines, televisions and even windows because they’ve assimilated the iPad technique.…

November 3, 2013, 9:57 PM EST

Marketing to Kids Is an Obstacle Course Less inventory, more restrictions

If you’re advertising in the $1 billion kids marketplace, you’ll need to accommodate a bit more in the way of oversight, both from traditional antagonists like watchdog groups and from…

March 17, 2013, 11:04 PM EDT

Chicago Agencies Teaching Kids Creativity Through Cardboard Toy store extends idea of museum exhibit

The Chicago Children's Museum has an exhibit called "Unboxed: Adventures in Cardboard," inviting children to "discover the limitless potential of this deceptively simple material." To advertise it, Energy BBDO and…

October 18, 2012, 1:33 PM EDT

Redbook, Now for Parents Mini-magazine for parents will be included with November issues

Redbook-reading moms will get something extra with their November issues of the women’s service magazine. Using subscriber data to target readers with kids aged 12 and under, Redbook is polybagging…

October 10, 2012, 11:38 AM EDT

First Mover: Will.i.am The Black Eyed Peas frontman, having conquered hip-hop, now wants to take on Sesame Street

Specs Age 37 New venture LidoKidos You’ve created a new company, LidoKidos, to produce a line of children’s media content. What inspired you?  In 2009, we put out The E.N.D. and “Boom Boom Pow.”…

July 9, 2012, 12:00 AM EDT

Tweens Drawn to Web Gaming More than half of tween girls play online games, per study

Marketing to 8-12-year-old girls can be tricky. No brand wants to seem like the creepy guy handing out candy near an elementary school, not to mention all the privacy concerns…

May 3, 2012, 7:20 AM EDT

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