Kellogg School of Management | Adweek Kellogg School of Management | Adweek
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Topic: Kellogg School of Management

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Tax Fears Remain a Fertile Ground for Marketers Some trusty brand is always selling a machine to crunch our numbers

Please be advised that, as of this column’s publication date, you have 19 days left before the federal income tax deadline. Failure to file returns on time constitutes tax evasion,…

March 26, 2014, 10:11 PM EDT

A Tipsy Time With the Half-Naked Bellboy Vegas hotel Cosmopolitan’s edgy take on the luggage lad is only the latest incarnation of a branding icon

If you’ve ever stayed in a hotel that has over two stars, you’ve already met him. But heck, even if you’ve only seen it in the movies, we all know…

March 21, 2013, 6:59 AM EDT

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