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Topic: Kao USA

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Arnold N.Y.'s New President Is a Seasoned Account Man Peter Grossman starts next week

 Before venturing into digital startups, Peter Grossman, Arnold's new president in New York, spent more than a decade in account management at JWT. Peter Grossman Grossman worked at JWT from 1997…

July 17, 2014, 5:13 PM EDT

Arnold New York President Corey Mitchell Stepping Down Leaving after just 9 months in the role

That didn’t take long. Nine months after joining Arnold in New York as president, Corey Mitchell is leaving. His departure follows a string of major organizational changes at the agency, including Pam…

May 1, 2014, 2:03 PM EDT

Kao USA Names Arnold NY After Creative Review Media spend nearly $40 million

Kao USA has tapped Arnold in New York to handle the creative responsibilities for global brands John Frieda, Jergens, Bioré and Curél.  The Havas agency won the business following a review.…

April 30, 2014, 12:19 PM EDT

Statue of Liberty Gets a Makeover in DigitasLBi's New Ad for Frizz Ease First work as lead digital shop for brand parent Kao USA

A new campaign by DigitasLBi for John Frieda's Frizz Ease hopes to get at a woman's emotional connection with her hair. The push centers on a 60-second digital ad, which will…

March 23, 2014, 12:42 PM EDT

Kao USA Launches Creative Review Splits with Kirshenbaum Bond Senecal

Kao USA has launched a review of creative responsibilities for global brands John Frieda, Jergens, Biore and Curel. Last year, U.S. spending on those brands exceeded $38 million, according to Nielsen.…

February 14, 2014, 9:50 AM EST

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