Advertisement

Topic: Joanne Davis Consulting

After Upgrading Properties, JW Marriott Hires a New Lead Agency

SS+K gets a chance to test a new global partnership

When M&C Saatchi bought a third of SS+K late last year, it gave domestic player SS+K access to overseas markets via M&C's 21 offices outside the United States. Now, the…

Bloomin' Brands Shifts Its Media Account to a New Agency

Casual restaurant owner spends $150 million in media annually

Bloomin' Brands is moving on. After seven years with Carat, the parent company of Outback Steakhouse, Bonefish Grill and Carrabba's Italian Grill has completed a review and shifted its media business…

Bloomin' Brands Reviews Its Media Business

Marketer spent $150 million in media last year

Bloomin' Brands, the parent company of Outback Steakhouse, is reviewing its media planning and buying business. The assignment also includes other casual-dining brands in the Bloomin' portfolio, including Bonefish Grill, Carrabba’s…

Microsoft Splits Its Global Ad Business Between IPG and Dentsu

Total account revenue is estimated at $100 million

Microsoft began its global advertising review with the aim of consolidating its business within a single ad holding company. In the end, however, the business was split between two: Interpublic…

Kao USA Launches Creative Review

Splits with Kirshenbaum Bond Senecal

Kao USA has launched a review of creative responsibilities for global brands John Frieda, Jergens, Biore and Curel. Last year, U.S. spending on those brands exceeded $38 million, according to Nielsen.…

Arby's Finds a New Lead Agency

Fallon succeeds Crispin

Arby's has found a new lead agency. Fallon has landed creative responsibilities on the fast food chain after a review, Arby's has confirmed. The other finalists were The Martin Agency and…

Microsoft Launches Global Review of Marketing Services

Company spends some $1 billion on media annually

The timing of Microsoft's global marketing services review is curious, given that the company is still searching for a new global CEO. Sources expect the new chief executive to have a…

3 Shops Reach the Finals of the Arby's Review

Winner will succeed Crispin Porter + Bogusky

Arby's has narrowed its search for a creative agency to three shops, after meeting with six agencies earlier this week. The finalists are Fallon in Minneapolis, BBDO in Atlanta and The…

Publicis Groupe Team Wins Chase's Digital Business

Pitch was a battle among 4 holding companies

A team of Publicis Groupe agencies led by Razorfish and Rosetta has won a pitch for JPMorgan Chase's digital marketing business, according to sources. The account is massive, with revenue estimated…

JPMorgan Chase Calls a Digital Review

Bank is a big digital spender, at more than $70m a year

JPMorgan Chase is reviewing its digital advertising business, which sources describe as a massive undertaking, given the company’s numerous divisions and agency relationships. All told, the company spends an estimated $70-80…

Advertisement