Topic: Joanne Davis Consulting
Macy’s has found a new agency for media planning and buying in the U.S. The retailer, which last year spent about $770 million in media, has hired Carat after a review,…
Marriott Hotels & Resorts has found a new home. After nine years with mcgarrybowen as lead creative agency, the hotelier is moving the account to the New York office of Grey…
Three finalists have emerged in the creative review of Marriott Hotels & Resorts: JWT, Grey and the incumbent, mcgarrybowen, a Marriott representative confirmed. Each is pitching out of its New York…
Marriott International is reviewing advertising for flagship brand, Marriott Hotels & Resorts, according to sources. The brand's annual media spending is estimated at $15 million. The incumbent, mcgarrybowen in New York, is…
In a global battle of incumbents, the project shop rose up. MEC, an agency that worked on projects for Marriott International in Europe, the Middle East, and Africa, will now take…
MEC and ZenithOptimedia are the last agencies standing in Marriott International's global media review. Marriott executives have briefed the shops and final presentations are scheduled for Oct. 19 at the hotel…
Marriott International is reviewing its estimated $80 million global media business. The review includes both planning and buying efforts. Roster shops, including Carat in the U.S., Starcom in Latin America, ZenithOptimedia in…
