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Topic: Joanne Davis Consulting

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Bloomin' Brands Reviews Its Media Business Marketer spent $150 million in media last year

Bloomin' Brands, the parent company of Outback Steakhouse, is reviewing its media planning and buying business. The assignment also includes other casual-dining brands in the Bloomin' portfolio, including Bonefish Grill, Carrabba’s…

October 27, 2014, 4:32 PM EDT

Microsoft Splits Its Global Ad Business Between IPG and Dentsu Total account revenue is estimated at $100 million

Microsoft began its global advertising review with the aim of consolidating its business within a single ad holding company. In the end, however, the business was split between two: Interpublic…

April 30, 2014, 11:57 AM EDT

Kao USA Launches Creative Review Splits with Kirshenbaum Bond Senecal

Kao USA has launched a review of creative responsibilities for global brands John Frieda, Jergens, Biore and Curel. Last year, U.S. spending on those brands exceeded $38 million, according to Nielsen.…

February 14, 2014, 9:50 AM EST

Arby's Finds a New Lead Agency Fallon succeeds Crispin

Arby's has found a new lead agency. Fallon has landed creative responsibilities on the fast food chain after a review, Arby's has confirmed. The other finalists were The Martin Agency and…

January 21, 2014, 9:59 AM EST

Microsoft Launches Global Review of Marketing Services Company spends some $1 billion on media annually

The timing of Microsoft's global marketing services review is curious, given that the company is still searching for a new global CEO. Sources expect the new chief executive to have a…

January 13, 2014, 9:09 PM EST

3 Shops Reach the Finals of the Arby's Review Winner will succeed Crispin Porter + Bogusky

Arby's has narrowed its search for a creative agency to three shops, after meeting with six agencies earlier this week. The finalists are Fallon in Minneapolis, BBDO in Atlanta and The…

November 22, 2013, 11:29 AM EST

Publicis Groupe Team Wins Chase's Digital Business Pitch was a battle among 4 holding companies

A team of Publicis Groupe agencies led by Razorfish and Rosetta has won a pitch for JPMorgan Chase's digital marketing business, according to sources. The account is massive, with revenue estimated…

October 14, 2013, 11:37 AM EDT

JPMorgan Chase Calls a Digital Review Bank is a big digital spender, at more than $70m a year

JPMorgan Chase is reviewing its digital advertising business, which sources describe as a massive undertaking, given the company’s numerous divisions and agency relationships. All told, the company spends an estimated $70-80…

August 6, 2013, 4:43 PM EDT

Macy's Shifts Media Account to New Shop Retailer spent $770 million in media last year

Macy’s has found a new agency for media planning and buying in the U.S. The retailer, which last year spent about $770 million in media, has hired Carat after a review,…

October 15, 2012, 3:56 PM EDT

Marriott Taps New Shop for Flagship Brand Winner beats JWT, incumbent mcgarrybowen

Marriott Hotels & Resorts has found a new home. After nine years with mcgarrybowen as lead creative agency, the hotelier is moving the account to the New York office of Grey…

September 20, 2012, 6:11 PM EDT

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