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Topic: Jimmy Kimmel Live!

How Shinola Went From Shoe Polish to the Coolest Brand in America

Nobody's confusing shit with Shinola anymore

You had to know your U.S. history to fully appreciate the gag on ABC's Jimmy Kimmel Live on May 21. Two contestants, Guillermo and Yehya, stood on a set made…

ABC Dips a Toe Into the Programmatic Pool

Partnership with FreeWheel furthers the cause of automated buying

While it executed all the expected dance moves, screening cut-downs of its fall series before letting late-night prankster Jimmy Kimmel off the leash for his annual Friar’s Club roast of…

6 Buzziest Pro- and Anti-Obamacare Marketing Moments

Between two ferns and a creepy Uncle Sam

GetInsured, a nine-year-old health insurance online retailer, gathered social media numbers for the various buzzy moments that have transpired around the Affordable Care Act (a.k.a., Obamacare) during the last several…

Strong Sampling for Jimmy Fallon’s Tonight Show Debut

Post-Olympics opener ties Conan, but trails Jay

While the overnights for Jimmy Fallon’s first night at the helm of The Tonight Show were promising, it would be premature to crown the antic talk show host the King…

CollegeHumor Creates Breakout American Eagle Ad—for a Fake Product

Site rejiggers business around branded entertainment videos that are actually good

Brands as publishers, native advertising, branded entertainment. Sometimes digital advertising sounds like a bad joke. But when done well, it can be the funniest stuff on the Web. As long as…

Information Diet: Sherri Shepherd

'The View' co-host seriously loves Siri

Specs Age 45 Accomplishments Co-host on The View; host of The Newlywed Game; star of Lifetime original movie Abducted: The Carlina White Story (Oct. 6); guest stars as Angie Jordan on 30…

There Goes the Neighborhood: Jimmy Kimmel to Move to 11:35 p.m.

ABC talk-show host to take on Letterman, Leno

Jimmy Kimmel is taking a seat at the grown-ups’ table, where he’ll square off with the senior members of the late-night establishment. Beginning Jan. 8, 2013, ABC’s Jimmy Kimmel Live! will…

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