Advertisement

Topic: Jewelry

Blindfolded Kids Try to Recognize Their Moms in This Lovely, Smash-Hit Mother's Day Ad

Pandora Jewelry pulls off a tearjerker stunt

Are you unique enough that your child could pick you out of a lineup by touch alone? The charm-bracelet pushers over at Pandora Jewelry have just released The Unique Collection, but…

A Diamond Jeweler Searches for Its First Lead Agency

Hearts on Fire considering 3 finalists

A diamond jewelry company's search for its first lead agency is down to a select few. Hearts on Fire has briefed three finalists in a review of its creative business, which…

Tiffany's Gorgeous New Ad Tells Many Love Stories but Asks Only One Question

Will you?

A gay couple appears in this Tiffany & Co. spot from Ogilvy & Mather featuring various duos on the brink—or in the process—of getting engaged. (A print ad from the…

Ad of the Day: Cartier Tells Three Love Stories in Dazzling Short Film for Valentine's Day

'The Proposal' in Paris

Cartier rocks Valentine's Day with "The Proposal," a six-minute meditation on modern romance directed by Sean Ellis, whose 2006 short film Cashback was nominated for an Oscar. Here, we meet three…

Pandora Jewelry Selects Grey N.Y. as Its New Creative Agency

First work will break before Mother's Day

Grey New York was tapped as the creative lead, in the Americas, for jewelry manufacturer Pandora after a review with WPP corporate siblings Young & Rubicam and JWT. In addition, Pandora…

Alabama Jeweler Is Pretty Sure Your Mom Wants 'ARSE' for Mother's Day

Laugh all you want, British people

Looking for a Mother's Day gift with character? Have you considered some nice arse? A friend passed along this head-scratcher of a print ad from a local jeweler in my…

Rich People Are Less Loyal to Specific Brands

An opportunity for marketers

The rich may have more money than the rest of us, but if you think they're all alike, you would be wrong. Shullman Research Center's Luxury and Affluence Monthly Pulse…

Perspective: Ring in the New

Wedding bands, the new status accessories for guys

This week—specifically, on Thursday—some 260,000 American men will participate in an odd but enduring male ritual. No, not beer pong. They will drop to one knee before their sweethearts and…

Ad of the Day: Cartier

Jewelry house storms three major networks in prime time with Bruno Aveillan's fantastical history lesson

If Cartier were a panther, it would travel the world staring down golden dragons and riding giant elephants—and it would have spots. The French jeweler is out with a fantastical new…

Perspective: Here's the Skinny

For over a century, timepiece brands have advertised a curious idea: the thinner the watch, the better

One of the lesser known dogfights of the branding world happens to belong to one of its most refined sectors: luxury wristwatches. And the brinkmanship is not about what you'd…

Advertisement