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Topic: Jewelry

How Cartier’s Love Bracelet Went From '70s Status Symbol to a Millennial Must-Have

Kylie Jenner wears 5 at a time

Hospital emergency rooms have to keep all sorts of equipment on hand, from defibrillators to occlusive dressings, to deal with any medical crisis. But in New York, where the gurney…

This Week’s Must-Haves: a Hoverboard That Actually Hovers

And Valentine’s Day gift ideas for everyone

This week, the Adweek staff is highlighting an emoji pendant, a smartphone-controlled hoverboard and a chic scarf. Take a look! 

Blindfolded Kids Try to Recognize Their Moms in This Lovely, Smash-Hit Mother's Day Ad

Pandora Jewelry pulls off a tearjerker stunt

Are you unique enough that your child could pick you out of a lineup by touch alone? The charm-bracelet pushers over at Pandora Jewelry have just released The Unique Collection, but…

A Diamond Jeweler Searches for Its First Lead Agency

Hearts on Fire considering 3 finalists

A diamond jewelry company's search for its first lead agency is down to a select few. Hearts on Fire has briefed three finalists in a review of its creative business, which…

Tiffany's Gorgeous New Ad Tells Many Love Stories but Asks Only One Question

Will you?

A gay couple appears in this Tiffany & Co. spot from Ogilvy & Mather featuring various duos on the brink—or in the process—of getting engaged. (A print ad from the…

Ad of the Day: Cartier Tells Three Love Stories in Dazzling Short Film for Valentine's Day

'The Proposal' in Paris

Cartier rocks Valentine's Day with "The Proposal," a six-minute meditation on modern romance directed by Sean Ellis, whose 2006 short film Cashback was nominated for an Oscar. Here, we meet three…

Pandora Jewelry Selects Grey N.Y. as Its New Creative Agency

First work will break before Mother's Day

Grey New York was tapped as the creative lead, in the Americas, for jewelry manufacturer Pandora after a review with WPP corporate siblings Young & Rubicam and JWT. In addition, Pandora…

Alabama Jeweler Is Pretty Sure Your Mom Wants 'ARSE' for Mother's Day

Laugh all you want, British people

Looking for a Mother's Day gift with character? Have you considered some nice arse? A friend passed along this head-scratcher of a print ad from a local jeweler in my…

Rich People Are Less Loyal to Specific Brands

An opportunity for marketers

The rich may have more money than the rest of us, but if you think they're all alike, you would be wrong. Shullman Research Center's Luxury and Affluence Monthly Pulse…

Perspective: Ring in the New

Wedding bands, the new status accessories for guys

This week—specifically, on Thursday—some 260,000 American men will participate in an odd but enduring male ritual. No, not beer pong. They will drop to one knee before their sweethearts and…

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