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Topic: Jenny Craig

Jenny Craig's New CMO Dishes on Leading 'Challenger' Brand Leesa Eichberger emphasizes social engagement

Leesa Eichberger last month became cmo of Jenny Craig and now looks to bolster the brand in the healthy eating niche. Eichberger's two-decade marketing resume entails a dozen years in…

April 19, 2013, 2:02 PM EDT

Ad of the Day: Jenny Craig The weight-loss brand introduces its newest spokeswoman with a big rippin' reveal

These days, every diet program worth its weight in frozen meals has to have at least one big-name celebrity willing to prance around in something tight to show off their…

November 11, 2011, 12:20 PM EST

Jenny Craig, Jessica Simpson: new BFFs?

I'm sure you've all been following the Jessica Simpson weight-gain freakout that's been momentarily distracting the media from the economy. If not, peep this link. Now, consumer brands are…

February 10, 2009, 3:09 PM EST

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