Topic: Jeff Lobb

Sleepy’s Gets Playful in New Campaign

$75 million effort is the retailer’s biggest ever

Sleepy’s takes a more playful approach in a new campaign from Publicis Kaplan Thaler, though the retailer continues to focus on families and couples at home. One TV ad, “Our First…

Sleepy's Hires Its First Lead Creative Shop

Publicis Kaplan Thaler beats two other finalists

Publicis Kaplan Thaler has won creative responsibilities for Sleepy's after a review. The agency outstripped fellow finalists Havas Worldwide and Gotham to land the mattress company's account. Each contender pitched out…

Meet the Sleepy's Creative Finalists

3 contenders emerge from a pack of 6

Three agencies are preparing for final presentations in the Sleepy’s creative review, with pitches slated to take place in two weeks, the retailer has confirmed. The contenders are Havas Worldwide, Publicis…

Sleepy's Searches for a Creative Agency

Search follows hire of Horizon Media

Sleepy's is continuing to reach outside for marketing help. The mattress retailer historically has handled its creative and media efforts itself. Then, the company hired Horizon Media to plan and buy…

Sleepy's Awards Its Media Business

Seeks outside help as company expands

Sleepy's has a winner. The mattress retailer has assigned most of its media planning and buying to Horizon Media, New York, after a review. Annual media spending is estimated at $65…

Sleepy's Mulls 3 Shops for Media Business

Annual spending rising to $65 million

A retailer that historically has handled its marketing needs internally is looking outside for an agency to plan and buy most of its media. Sleepy’s has some 800 stores in 15…