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Topic: Ipsos

Type
People Prefer Big, Interruptive Web Ads New research flies in the face of the native trend

So much for blending in.  While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in…

January 24, 2014, 12:00 AM EST

Data Points: Social Butterflies Face-to-face is still the preferred way to communicate with friends and family

As much as we're attached to our screens, we still prefer looking people in the eye when we communicate. According to a survey by Ipsos MediaCT's Motion Picture Group of…

November 14, 2012, 6:44 AM EST

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