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Topic: Ipad

Cinemas Are Teaming Up With Shazam for a Blockbuster Mobile Ad Experience Could open up opportunities in other new venues

Despite incremental growth in second-screen viewing, marketers still haven’t cracked the code on how to effectively advertise to smartphone users who are also watching TV. But brands are hoping that…

July 1, 2014, 7:10 AM EDT

Adweek's Top 5 Commercials of the Week: May 23-30 Happy ads and a haunting PSA. Pick your favorite

From the horror of domestic violence to uplifting scenes of domestic bliss, this week's best ads show very different sides of life and the human condition. Adidas's most famous Argentinian brand…

May 30, 2014, 10:23 AM EDT

One of the World's Most Expensive Auto Brands Just Shot an Ad Entirely on iPhones And edited it from the backseat

Of all the brands to prove that video productions don't have to be elaborate, overpriced boondoggles, the last name you'd expect would be Bentley. And yet here we are, with a…

May 28, 2014, 10:32 AM EDT

These Intimate, Globe-Spanning iPad Ads are Apple's Best in a Long While The tablet as collaborator, not computer

Apple updates its "Your Verse" iPad campaign with a pair of gorgeous 60-second spots focused on the tablet's ability to facilitate music creation and help users travel the globe. One ad…

May 27, 2014, 9:47 AM EDT

Newt Gingrich Leads a Totally Digital Lifestyle But his staff won’t let him play Grand Theft Auto

Specs Who Newt Gingrich Age 70 Accomplishments Co-host on CNN’s Crossfire (weeknights at 6:30); author; co-founder of Gingrich Productions; former Speaker of the U.S. House of Representatives Base Arlington, Va. What’s the first information you…

November 27, 2013, 7:09 AM EST

Viddiverse Is Designed to Be a YouTube/Vine for Kids Entrepreneur looks to build parent- and brand-safe social network for tweens

"Just one more video and that’s it.” That’s a common empty threat/demand many a modern parent has made, after plying their kids with a diverting iPad or iPhone—only to end up…

November 25, 2013, 9:58 PM EST

Infographic: Holiday Guide to Mobile Marketing Stats show emerging space should be bigger than ever this year

With Thanksgiving only 10 days away, how will mobile will affect in-store and e-commerce sales during the holiday season? The true "Year of Mobile" occurred sometime in the last several…

November 19, 2013, 11:44 AM EST

Is Apple Set to Take On TV? Cook hints that company is in position to deliver new products

Tim Cook hinted today that Apple is well-positioned to take over the TV. Speaking during an earnings call with Wall Street analysts, who asked what new product categories Apple would step…

October 28, 2013, 8:39 PM EDT

Ad of the Day: Walter White Will Make You Want to Buy an iPad Air Apple taps Bryan Cranston to narrate TV spot

It’s been nearly four weeks since the finale of AMC’s Breaking Bad, and the show’s fans are now going through a withdrawal nearly as intense as when Jesse quit the…

October 24, 2013, 2:27 PM EDT

Apple Takes Shots at Microsoft With iPad Air, Software Execs say what they really think of rivals

Apple lobbed a barrage of Air to surface missiles in Microsoft’s direction today. Apple executives—led by CEO Tim Cook—at today’s keynote event to unveil the iPad Air took every opportunity to…

October 22, 2013, 4:25 PM EDT

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