Topic: Internet Advertising Bureau

Study: Facebook Ads Influence Car Shoppers Mid-Funnel

Research revs up social advertising narrative

Facebook has doggedly tried to prove its advertising mettle to automotive brands since General Motors famously yanked its paid budget in May 2012, only to return to the social platform…

A Tumblr Ad Exchange Is Inevitable, Say Industry Players

Yahoo needs to monetize, and buyers want pure exchanges

Since acquiring Tumblr for $1.1 billion, Yahoo CEO Marissa Mayer has hinted at launching an ad exchange for her new social media property. But will increased advertising cause typical Tumblrs,…

Mobile Video Is All About Home Sweet Home

63% of views occur in consumers' residence

So much for the on-the-go consumer disrupting where most marketing occurs. Actually, 63 percent of video streaming on mobile phones happens when folks are in their homes, per research from the…

Internet Ads Jump 14%, Mobile Spending Skyrockets

IAB report bears relatively good news for digital in 2012

Internet advertising grew jumped 14 percent during the first half of 2012—totaling $17 billion—compared to the same period last year, according to Internet Advertising Bureau data released Thursday (Oct. 11).…

The Digital Stimulus Package

2 million new gigs were created in 2011, says IAB study

Ad-supported Internet sites created twice as many jobs (2 million total) in 2011 compared to 2007, according to a study conducted by the Harvard Business School and commissioned by the…

Internet Gets Big Play in GOP Platform

Tech industry part of policy discussion

Internet issues are no longer an afterthought in American politics. For the first time, both political parties are expected to incorporate Internet governance policy in their platforms. In the GOP platform,…

IAB, Online Allies to Fight Bad Ads

Companies agree to share information and work with law enforcement

Seeking to protect the lucrative online advertising marketkplace from bad ads, Facebook, Google, Twitter, AOL and the Interactive Advertising Bureau have joined with nonprofit StopBadware to form the Ads Integrity…

Small Web Publishers Head to the Hill

Will push politicians to consider potential impacts of new Internet rules

Small Web publishers will descend on Washington in the first week of June (June 4-5) to play the economic hero card. They hope to make the case to politicians that…

Internet Ad Revenue Hits New High

Q1 numbers up 23% over same period in 2010

Revenue from online advertising spiked to a new high in the first quarter of 2011, according to data released today by the Interactive Advertising Bureau and Pricewaterhouse Coopers. Internet ads…

Ad Community Upset About Kerry's Privacy Bill

Executives want chance to police themselves

The advertising community has worked hard these past four months to roll out an online privacy self-regulation program. So when Sen. John Kerry, D-Mass., introduced his Commercial Privacy Bill of…