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Topic: Insurance

Ad of the Day: Geico's Camel Is Back, and Obsessed With a Different Day Martin's fun new cinema spot

Geico's advertising from The Martin Agency is consistently funny, but the company rarely has a giant viral hit. That changed this summer, though—and the big winner wasn't a gecko, a…

October 2, 2013, 10:17 AM EDT

Ad of the Day: Troubled Folks Look on the Bright Side in Geico's Loony New Spots Martin's glass is half full

I just want to point out that these (largely excellent) new ads from Geico point up something that many critics have observed about advertising and media in general: The suburban…

September 11, 2013, 3:50 PM EDT

Ad of the Day: Aaron Rodgers Is Hounded by 'Da Bears' Fans for State Farm It's brats vs. cheese with Robert Smigel and George Wendt

DDB Chicago's latest Aaron Rodgers ad for State Farm begs a timely question: Are Cheeseheads more hard-core football fans than Brateaters? Both camps appear in the ad, which takes place on…

September 6, 2013, 12:53 PM EDT

Flo Can't Be Your Wife, but Your Wife Can Be Flo, in Progressive's Odd Little Ad Fantasy Superstore at home

Do you wish your wife were more like Flo, the ever-peppy, white-aproned saleswoman for Progressive Insurance? Do you wish your home were more like the Superstore, the white-walled setting of…

August 29, 2013, 11:58 AM EDT

Um, What Exactly Is Brian the Robot Interrupting Here? British insurance ad catches couple at an awkward moment

Recently, British insurance comparison service Confused.com and Publicis in London launched ads featuring a new mascot, Brian the Robot, who seems to have a knack for creating uncomfortable situations. Specifically,…

August 13, 2013, 8:43 AM EDT

Saving on Insurance in England Will Make You Want to Run With the Cats Because there are no wolves

Call out the cat herders! A bunch of kitties stampede down the streets of Croydon, England, in Mother's new spot for MoneySuperMarket. "Bill here just saved £304 on his car…

August 12, 2013, 12:25 PM EDT

Farmers Insurance Freshens Its Logo, Keeping Sunrise and Shield First change since 1958

Fifty-five years is a good run for any corporate logo, but now Farmers Insurance is replacing its old mark with a new one—keeping several of the original design elements but…

July 31, 2013, 1:12 PM EDT

Baby Thinks Geico Ad With Dikembe Mutombo Is the Most Hilarious Thing Ever Never gets old

They say celebrity endorsements are a questionable investment, but as you can see below, they can be staggeringly successful—if the celebrity is Dikembe Mutombo and the target market is this…

July 24, 2013, 11:36 AM EDT

Ad of the Day: Geico You know the 'Fifteen minutes' line by heart, but did you also know…

Must be nice to have pummeled your audience with enough advertising that they think of your pitch as literally common knowledge. That's the enviable position Geico finds itself in, as it…

July 1, 2013, 8:27 AM EDT

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