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Topic: instagram ads

Instagram Distinguishes Itself in Social Commerce by Touting Product Discovery

Platform shies away from 'buy now'

Retailers seem to love Instagram, which is now drawing 300 million daily users and 500 million monthly users. The vast majority of its 200,000 advertisers, per the social media platform,…

Facebook and Instagram Are Getting New Collaboration Tools to Build Better Mobile Ads

With Creative Hub, who needs Slack?

CANNES, France—Facebook wants to give marketers more collaborative tools to build ads—specifically mobile ads—on its platforms. So today it announced a platform called Creative Hub, which is designed to help Facebook…

Instagram Is Now Giving Small Businesses a Dashboard Full of Data About Their Posts

Free tools could serve as gateway to paid ads

For years, small and medium-size businesses have had as little insight about their Instagram posts as the average user. But soon, they'll be able to see how photos and videos…

Why Items From Your Shopping Cart May Start Showing Up in Your Instagram Feed

The dynamic ads are highly effective

The subtly creepy, slyly effective Facebook ads everyone has gotten used to—the ones that show unpurchased items left in the online shopping cart—are now coming to Instagram. To capitalize on the app's…

Michael Kors Bet Big on Instagram Marquee Ads, and It's Paying Off

Longer-form videos had strong recall in several countries

It's been two months since Michael Kors became the first brand to test Instagram's new Marquee video ads, which it used to debut its Jet Set 6 Collection. And according to…

Why Running Ads on Both Facebook and Instagram Is Likely to Be the New Normal

Synced promos look inevitable

Advertisers have their best chance yet to double flank consumers on social media as Instagram continues to expand its advertising capabilities by building on what Facebook started long ago. Instagram has…

Why Offering Self-Service Carousel Ads Could Attract More Marketers to Instagram

Lift in ad recall looks promising

Touting strong early performances of its Carousel ads, Instagram has opened up the option to buy the multiphoto campaigns through its self-service interface. Carousel lets marketers use up to five…

Why Miller Lite is Targeting Typography-Loving Millennial Guys on Instagram

A campaign made for the photo-sharing app

Design aficionados looking for cool fonts and calligraphy have posted more than 2.6 million photos and videos on Instagram with the #typography hashtag. Seriously, who knew? Well, when Miller Lite marketers…

Instagram's Ad Sales Are Expected to Top $2 Billion by 2017

It will outsell Google and Twitter for display, eMarketer says

Instagram will generate almost $600 million in ad sales this year, according to eMarketer's first report on the photo-sharing mobile app. The research firm also predicted Instagram will earn $2.81…

Hey Retailers, Pinterest Just Got a Whole Lot More Shoppable

'Buy It' button unveiled

Instagrammers aren't the only social media users who are going to see new shopping options after Pinterest just showed off its Buyable Pins. Brands like Macy's, Kate Spade, Cole Haan, Nordstrom and…

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