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Topic: instagram ads

Michael Kors Bet Big on Instagram Marquee Ads, and It's Paying Off

Longer-form videos had strong recall in several countries

It's been two months since Michael Kors became the first brand to test Instagram's new Marquee video ads, which it used to debut its Jet Set 6 Collection. And according to…

Why Running Ads on Both Facebook and Instagram Is Likely to Be the New Normal

Synced promos look inevitable

Advertisers have their best chance yet to double flank consumers on social media as Instagram continues to expand its advertising capabilities by building on what Facebook started long ago. Instagram has…

Why Offering Self-Service Carousel Ads Could Attract More Marketers to Instagram

Lift in ad recall looks promising

Touting strong early performances of its Carousel ads, Instagram has opened up the option to buy the multiphoto campaigns through its self-service interface. Carousel lets marketers use up to five…

Why Miller Lite is Targeting Typography-Loving Millennial Guys on Instagram

A campaign made for the photo-sharing app

Design aficionados looking for cool fonts and calligraphy have posted more than 2.6 million photos and videos on Instagram with the #typography hashtag. Seriously, who knew? Well, when Miller Lite marketers…

Instagram's Ad Sales Are Expected to Top $2 Billion by 2017

It will outsell Google and Twitter for display, eMarketer says

Instagram will generate almost $600 million in ad sales this year, according to eMarketer's first report on the photo-sharing mobile app. The research firm also predicted Instagram will earn $2.81…

Hey Retailers, Pinterest Just Got a Whole Lot More Shoppable

'Buy It' button unveiled

Instagrammers aren't the only social media users who are going to see new shopping options after Pinterest just showed off its Buyable Pins. Brands like Macy's, Kate Spade, Cole Haan, Nordstrom and…

Instagram Unleashes a Fully Operational Ad Business

With shopping links and Facebook-powered targeting

Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is…

Instagram's Creative Mastermind Gives This Advice on How to Make a Good Carousel Ad

Many images, one story

Brands are playing around with Instagram's new Carousel Ads, and Instagram's creative team is working directly with advertisers to come up with ways to use the slideshows. A carousel is simply one…

This Ad Campaign Starts With Cool Cinemagraphs on Instagram, Then Follows Up on Facebook

Stuart Weitzman puts the latest marketing tools to the test

Instagram and Facebook are more entwined than ever, especially for advertisers, who now have a potentially powerful new marketing strategy—using video ads on one to drive sales on the other.…

4 Important Tips for Making Your Instagram Videos Stand Out

Straight from the app itself

Video is a top priority for some of the biggest brands, who want to get the most out of posts and ads on social networking sites. So on Monday, when…

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