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Topic: Instagram

Starbucks' Off-Menu Rainbow-Colored Drinks Are Lighting Up Instagram

#Pinkdrink is leading the craze

Colorful, off-menu drinks at Starbucks have taken over Instagram. About a month ago, pictures of a beverage called a "pink drink" that's made with acai tea and coconut milk started…

Why Some of Instagram's Most Popular Food Accounts Are Fleeing to Snapchat

#Foodporn is coming to your snaps

Instagram's long-awaited algorithm has finally started rolling out, and food influencers and sites that built their brands on the Facebook-owned app are already feeling the squeeze and moving to Snapchat. Food…

Instagram Will Start Letting You Translate Captions, Comments and Bios

New feature coming next month

Ever gone scrolling through Instagram and come across a breathtaking photo of the mountains of Iceland, the streets of Thailand or the jungles of the Amazon and wanted to know…

Facebook and Instagram Are Getting New Collaboration Tools to Build Better Mobile Ads

With Creative Hub, who needs Slack?

CANNES, France—Facebook wants to give marketers more collaborative tools to build ads—specifically mobile ads—on its platforms. So today it announced a platform called Creative Hub, which is designed to help Facebook…

Instagram Now Has More Than 500 Million Monthly Users as Explosive Growth Continues

Gained 100 million members in 9 months

CANNES, France—Word circulated here on Monday that Instagram had surpassed the 500 million monthly user mark, and the social app announced today that it has in fact met that milestone. What's…

Check Out Instagram's Art Installation About Creativity and Fluidity at Cannes

App looks to inspire advertisers

  CANNES, France—About 90 million Americans, roughly 34 percent of all U.S. mobile phone owners, will log on to Instagram…

West Elm Is Lifting Sales by Using Customers' Instagram Photos in Facebook Carousel Ads

Return on spend better than normal

West Elm, the furniture and housewares retailer, has been consistently testing user-generated content (UGC) across channels for the last few years, mining pictures from the #mywestelm hashtag. More recently, it…

On the Eve of Cannes Lions, Let's Abolish the Marketer vs. Consumer Trend

Find ways to be funny, gripping and cool along the content journey

We are the marketers and the advertisers. And despite all of our hard work, we have become the enemy. David Shing Getty Images If we put ourselves in the brains of consumers,…

9 Data Points That Show How Marketers Are Using Snapchat

Study sheds light on emerging platform

New York-based L2 researches emerging social platforms, and we asked the company to pull numbers for our June 13 cover story about Snapchat. Due to its extensive study, we weren't able to include…

Instagram Ads Now Include Mobile Banners

Direct-response tool rolls out internationally

Slowly but surely, Instagram is turning into a direct-response platform for brands, and now calls-to-action look a little bit more like banner ads than highly styled and edited posts. The Facebook-owned…

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