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Topic: Instagram

Starbucks Whips Up 21 Branded GIFs Starring the Frappuccino

Narwhals and unicorns? Yassss

Millennials will share practically any strange GIF or meme online with their friends these days, opening up a new, weird marketing tactic for brands. For Starbucks, that means creating a…

This Week’s Must-Haves: Lilly's Sold-Out Target Collection and More Stylish Finds

Like a summer-ready cosmetics collab and luxe customized clutches

This week, the Adweek staff is highlighting must-have items including customized clutches, neon makeup shades for summer and tees featuring Yves Saint Laurent. Take a look!

Yahoo Style’s Joe Zee Talks Snapchat, Food Mags and Chrissy Teigen

The fashion editor would rather browse Instagram than sleep

Specs Who Joe Zee Age 46 Claim to fame Editor in chief and executive creative officer of Yahoo Style; co-host of upcoming daytime talk show, The Fab (premiering in September); Clio Image Awards juror What's…

This Simple Instagram Hack Landed Z Gallerie a Lot More Print Catalog Subscribers

A social app's offline marketing influence

Despite the e-commerce boom, print catalogs are still a lucrative business for furniture retailer Z Gallerie. But getting those catalogs into people's hands is tougher than it was a few…

This Sydney Creative Might Have the World's Most Beautiful Instagram

Minimalist designs by Peechaya Burroughs

If you're into beautifully spare design, follow Peechaya Burroughs on Instagram. The graphic designer and photographer, born in Thailand and now based in Sydney, Australia, says: "My photographs mainly consist of…

Why Fashion Publishers Are Taking Over Coachella

Branded festival events are a major draw for stylish millennials

In the 16 years since music fans first gathered in Indio, Calif., for two days of performances by artists like Beck and Morrissey, the Coachella Valley Music and Arts Festival…

Pretty Little Liars Shares the Secrets of Its Social Media Success

ABC Family series has garnered more than 100 million tweets

It's no big surprise that ABC Family's hit series Pretty Little Liars is one of the top shows on social media. The teen mystery drama has dominated social since its…

Tinder Introduces Its Instagram Tie-in With This Dreamy New Ad

Yes, creepin' is now that much easier

In a move that in retrospect seemed inevitable, Tinder has partnered with Instagram. The dating app's latest update allows users to link to their Instagram profiles. The last 34 Instagram…

Instagram Takes Another Step Toward E-Commerce

Has its eye on click-to-shop ads

In its slow but steady embrace of e-commerce, Instagram is running its first marketing campaigns that transform viewers into shoppers with a single click. Finally, retailers can link to product…

This Ad Campaign Starts With Cool Cinemagraphs on Instagram, Then Follows Up on Facebook

Stuart Weitzman puts the latest marketing tools to the test

Instagram and Facebook are more entwined than ever, especially for advertisers, who now have a potentially powerful new marketing strategy—using video ads on one to drive sales on the other.…

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