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Topic: Instagram

Why Brands Should Include Social Video in Their Super Bowl Ad Spend

It will vastly extend Big Game investment

With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos. For one…

These Data Visualizations Show What Was Hot on Facebook and Instagram Over the Holidays

Christmas sweaters trended

Unsurprisingly, Facebook and Instagram chatter revolved around the holidays in December, with Christmas and New Year's topping the list of hot topics. But there were a few surprises: for one,…

64% of Marketers Have a Snapchat Account, According to New Report

L2 data also includes Instagram and Twitter stats

While 64 percent of marketers have a Snapchat account, only 67 percent of those accounts are active, according to an extensive new report from research firm L2. The firm's report tracks…

Instagram Is Dropping Ads Into Its Stories Feature, Now 150 Million Daily Users Strong

Airbnb, Nike and Buick are on board

Instagram is starting to let brands advertise in between its 24-hour video stories section even though the feature just launched in August. Why already? Why not? The scale is there—the Facebook-owned app…

KFC Will Bring Gaming to Instagram With the 'Kentucky Fried Football Challenge'

Branded play timed for postseason action

Remember the old Mattel hand-held football video games? A modern-day version of the game is about to enter the social-media realm. On Jan. 4, KFC will debut a football video game…

Here's a Timeline Showing Instagram and Snapchat's 2016 War Over the Best Features

10 product rollouts this year

In the race to stay fresh and gain millennial users, the battle between Snapchat and Instagram heated up this year as the two apps constantly tried to one-up each other…

Instagram Adds More Snapchat-Like Features With Stickers

Stories get interactive

One week after announcing that it has 600 million users, Facebook-owned Instagram is rolling out stickers that can be applied to photos and videos. Now users will be able to add…

This Instagram Timeline Shows the App's Rapid Growth to 600 Million

It added 100 million users in last 6 months

Hashtag no filter: Instagram today revealed it now has 600 million users. The photo- and video-sharing app has been on a rapid growth trajectory, adding 100 million accounts in just the…

These Hot Topics Have Been Buzzy With Women on Facebook and Instagram

Election dominates, while movies resonate

November was—not surprisingly—dominated by political discussions on Facebook and Instagram after GOP candidate Donald Trump shockingly upset Democrat Hillary Clinton. More interestingly, the digital platforms really shed light on what…

Bacardi and Swizz Beatz Just Created a New Kind of DJ Experience on Instagram

It's musical simulation as branding

Bacardi today is employing Instagram Stories to let consumers play interactive DJ, representing a truly new kind of musical experience on the 4-month-old feature. Working with agency BBDO New York,…

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