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Topic: Instagram

'Snackable' Branded Video Was All the Rage a Couple of Years Ago. Is It Already Dead?

Agency execs worry about shift to longer social ads

When Dunkin' Donuts ran Vine-made ads on ESPN during a Monday Night Football broadcast in September 2013, it seemed as if the era of "snackable" video was upon us. Brands were…

Instagram Unveils 60-Second Ads With T-Mobile and Warner Bros.

Gives Super Bowl marketers new video option

Just in time for the Super Bowl, Instagram is now offering 60-second ads. The social platform's video promos had previously been limited to 15- and 30-second clips. The Facebook-owned platform began…

Here's How Many Digital Ads You Could Buy for the Price of a Super Bowl Commercial

Top-priced social ads to influencer marketing for $5 million

Brands will spend a record $5 million for a TV ad during CBS's broadcast of this year's Super Bowl, but with most of the chatter about the game happening online,…

4 Social Platforms That Could Steal Big Super Bowl Bucks Away From Twitter

Advertisers look for the next Oreo moment

While Twitter will likely remain marketers' go-to platform to build Super Bowl social buzz, Snapchat, Facebook, Google and Instagram are all hustling this year to grab a greater share of…

Why Presidential Hopefuls Are Relying on Endorsements From Social Celebrities

Lena Dunham, Phil Robertson and others are picking sides

In the 2012 presidential campaigns, social media was all about YouTube, Facebook and Twitter and about the candidates having their digital playbooks together—that is, being organized enough to regularly push…

Nielsen Will Add Facebook to Its Social Ratings to Measure Conversation Around TV

Instagram next for expanded service

For nearly three years, Nielsen has been measuring the social conversation around TV shows—but only on Twitter. Now, as it faces increased scrutiny over its ability to accurately measure how many…

Merriam-Webster Doesn't Have an Instagram Account, but It's All About the New App 'Peach'

An easier way to post pictures

Jesse DeWitt is the digital director of language learning products at Merriam-Webster. And as you may surmise from his title, he does not devote the lion's share of his time…

10 Hilarious Posts From Advertising's Funniest Instagrammer

The twisted comedy of David Kolbusz

You might think Instagram is all about photography. Not so, says David Kolbusz. "Instagram is a writer's medium," the creative director declares at the top of his feed. And he makes…

4 Times Facebook and Twitter Copied Each Other in 2015

Social networks battled plenty

They say imitation is the sincerest form of flattery, unless you're a tech company. And in terms of social media feuds, nothing quite compares to Facebook and Twitter's ongoing battle. Social…

This Might Be the Most Fantastically Bizarre Social Media Phenomenon of 2015

Get bread, smush face in it

One week it was corn bread, next came challah, then naan and Italian loaf. An unnamed young woman spent this autumn placing 20 such pieces of bread onto a table—one…

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