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Topic: innovation

Twitter's Adam Bain on Keeping It Fresh and Avoiding Sharks and Lawyers

Innovation in unlikely places

CANNES, France–He could be Twitter's next CEO, so it was a perfect time for Adam Bain's talk on innovation and to hear his thoughts on everything from creative corporate culture…

Fears About Innovation Will Impact 87% of Global Consumers' Purchase Decisions

Privacy is on shoppers' minds

An extensive report about attitudes toward innovation suggests that global brands should think twice about taking consumers' privacy for granted—even in a big-data era in which consumers seemingly are giving…

SXSW: Did It Really Matter for Marketers and Agencies?

The tsunami of 'techsumerism' wasn't about ideas

Looking back on the week that was SXSW Interactive, one has to wonder if it was worth so much focus, hype and investment. Starting March 12, at airports in major cities…

4 Brands Unplugged for Earth Day to Brainstorm—Vote for Their Best Ideas

Choose between Philips, Reckitt Benckiser, Barclaycard, Coty

Ad agency Iris Worldwide yesterday invited clients to come to its downtown New York office to come up with marketing ideas the old-fashioned way—no Web, no email, no smartphone, no…

65% of Millennials in Advertising Think Their Agencies are Innovative

One-third are bored by their company's work, though

Sixty-five percent of the millennials who work in advertising think their agencies are innovative, according to an IdeaPaint survey of 600 people ages 20-32. It's probably debatable whether that percentage…

Is the Cannes Lions Festival Suffering From Trophy Overload?

New category is 10th in 8 years

Call it category creep. Cannes this year unveils the Innovation Lions, the 10th category the festival has rolled out in the past eight years, compared to just five in the…

Adweek Project Isaac Celebrates the Coolest, Smartest, Most Inventive Ideas

Winners in Marketing and Advertising, Media, Digital and Best Practices

As technology roils and transforms media and marketing, innovation, while essential, has become basic table stakes. Iterative tactical thinking is evolutionary, as technology forces a revolution. To stay truly relevant…

Campbell Soup Seeks Big Ideas From Small Groups

CEO pushes soup giant to move faster, 'think outside the can'

Campbell Soup Co. certainly benefits from its large scale, but CEO Denise Morrison sees nimbleness as key to driving innovation and growth in the future. Accordingly, Morrison encourages company staffers to…

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