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Topic: Ihop

IHOP Livestreamed Some Pancakes on a Beach and It's the Brand's Top Social Video Ever

Flapjacks, seagulls and a bearded guy go viral

Summer's here, and that means it's time for tropical vacations, and, courtesy of IHOP, tropical pancakes and quirky Facebook Live videos to promote them. On June 9, IHOP ran its first…

An Inside Look at IHOP's Social Media War Room on National Pancake Day

Tweets on fleek

Tuesday was a glorious day that had high school kids ditching school and pancake fiends pledging their undying love to a fast-casual restaurant chain. Tuesday was National Pancake Day, and…

IHOP's New GIF-Powered Ads Are Targeting 7.3 Million Twitter Users by Name

National Pancake Day effort's for a good cause, too

IHOP is running its annual National Pancake Day campaign until the big day, March 8, when the chain gives away free stacks of flapjacks and asks patrons to donate to…

IHOP Is Releasing Special Snapchat Filters, but You Have to Visit the Restaurant to Use Them

Geo-fencing feature is all about engagement

IHOP today announced a Snapchat campaign that targets patrons inside its restaurants. To push its Double-Dipped French Toast, the all-day breakfast brand is essentially using the same custom geo-filters Snapchat introduced…

DJ Khaled's Positive Outlook and Accessibility Helped Make Him the 'King of Snapchat’

With brands buying in, it's big business now

King of Snapchat DJ Khaled wants you to know he's up to something. Of course, if you follow him on the wildly popular mobile platform, you already know that. He…

IHOP Tries to Make a Joke About Women's Breasts, Fails Miserably

Tweet is swiftly deleted

Brands are generally getting less error prone on Twitter, as evidenced by the longer period of time between epic fails. But IHOP on Sunday obliged with a doozy—a tweet about…

Infographic: Emojis Are Becoming a Preferred Communication Tool Across Demographics

Brands take note as consumers gravitate to playful icons

As emojis grow in popularity with consumers, marketers are catching up on the trend. From IHOP's recent change to a friendly emoji-esque logo to Domino's Grand Prix win at Cannes…

IHOP Has a New Logo for the Emoticon Era

First change in more than two decades

Despite being nearly 60 years old, IHOP has repeatedly proven itself well adapted to the social media age. And now the chain has a new logo to reflect its Twitter-savvy…

Are Brands on Fleek With Slangy Tweets? IHOP Explains Its Hip New Voice

'Back that stack up'

Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan. That's why most adults…

White Castle Is NYC's Cleanest Food Chain

But IHOP comes in last

When it comes to choosing fast food, cleanliness is a major factor. Recently, the blog I Quant NY took a closer look at New York City's restaurant inspection data and…

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